Business Management FT
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Communication, Presentation & Rhetoric

level of course unit


Learning outcomes of course unit

The students
• Are able to plan and structure presentation topics in a target-oriented manner using various media and present them professionally to a specialist audience.
• Know the basic concepts of communicative processes and are able to consciously use content and relationship aspects of human communication.
• Know the basic presentation techniques.

prerequisites and co-requisites


course contents

The students are taught the fundamentals of social skills, speaking, reading, writing and presentation skills. They impart and present contents from business, politics, culture and history as well as intercultural contexts. Discussion skills and presentation of specific economic topics are the main focus.
After a short theoretical introduction to presentation techniques and rhetoric, case studies and exercises are used to familiarize students with oral and medial communication.

Particular attention is paid to the preparation of content (structure and outline) and the execution of presentations (preparation, targeted use of media).
Basic information about the basic components of communicative processes is conveyed. Message and meaning as well as content and relationship aspects of human communication should be simulated. The aim of the presentation techniques is to teach the students about the effective channels (language, voice, body, space) of presentation and to gain initial experience about their effective use in order to be able to present more functional presentations.

recommended or required reading

Braun, R. (2018). Die Macht der Rhetorik: Besser reden – mehr erreichen. München: Redline Verlag.
Ehlers, M. (2018). Rhetorik - Die Kunst der Rede im digitalen Zeitalter. Kulmbach: Börsenmedien AG.
Haas, H. (2018). Flipchart: Das Praxisbuch für Einsteiger. Frechen: mitp Verlags GmbH.
Quintanilla, K. M., & Wahl, S. T. (2019). Business and professional communication: KEYS for workplace excellence. Thousand Oaks, CA: SAGE.
Renz, K.-C. (2016). Das 1 x 1 der Präsentation: Für Schule, Studium und Beruf. Wiesbaden: Springer Verlag.
Schulenburg, N. (2018). Exzellent präsentieren: Die Psychologie erfolgreicher Ideenvermittlung – Werkzeuge und Techniken für herausragende Präsentationen. Wiesbaden: Springer Verlag.

assessment methods and criteria

final presentation

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

• The course is conducted with presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures).
• In addition, the students will solve and present problems in group work, which will be discussed in the plenum.
• Selected exercises are used to promote and develop students’ communication and rhetorical skills.

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Kristina Kampfer

recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable


Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Business Management
+43 5372 71819 147
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