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Digital Transformation II: Market & Companies (E)
level of course unit
1. Study cycle, BachelorLearning outcomes of course unit
The students:
• understand the development dynamics of digitization in markets and industries.
• know the impact of digitization on customers, competition, products and services
• understand the changes in companies (structure, management, culture, etc.) that are triggered by digitalization.
• are able to apply proven business-related concepts and theories to digitization.
• understand the development dynamics of digitization in markets and industries.
• know the impact of digitization on customers, competition, products and services
• understand the changes in companies (structure, management, culture, etc.) that are triggered by digitalization.
• are able to apply proven business-related concepts and theories to digitization.
prerequisites and co-requisites
Successful completion of the course: Digital Transformation I: Basics
course contents
• Development and change of markets, industries and business models through digit-ization
• Influence of digital trends on customers, competitors and market performance
• Effects of digitization on classical business-related concepts of: Companies, organi-zation, management, culture, etc.
• Reflection and adaptation of classical business theories and models to digitization (life cycle, value chain, 5-forces, etc.)
• Influence of digital trends on customers, competitors and market performance
• Effects of digitization on classical business-related concepts of: Companies, organi-zation, management, culture, etc.
• Reflection and adaptation of classical business theories and models to digitization (life cycle, value chain, 5-forces, etc.)
recommended or required reading
• Gassmann, Oliver; Sutter, Philipp: Digitale Transformation im Unternehmen gestal-ten. Hanser (latest edition)
• Porter, Michael; Heppelmann, James E.: Wie smarte Produkte Unternehmen verän-dern, in: Harvard Business Manager 12/2015
• Porter, Michael; Heppelmann, James E.: Wie smarte Produkte Unternehmen verän-dern, in: Harvard Business Manager 12/2015
assessment methods and criteria
Portfolio
language of instruction
Englishnumber of ECTS credits allocated
3eLearning quota in percent
25course-hours-per-week (chw)
2planned learning activities and teaching methods
Blended Learning
