Sports, Culture & Event Management PT
Apply Icon

Elective II in SCEM

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students have knowledge in the development of sports, culture and events. They can apply the acquired knowledge, in particular methods of integrated sports, cultural and event development. They are familiar with success factors through their own theoretical and practical work and through analysis of examples. The students are able to assess the future developments of the sports, cultural and event industry and to demonstrate the influence of operational structures and technologies on organizations in the three areas.

prerequisites and co-requisites

not applicable

course contents

Students can choose from a range of in-depth courses on current topics in sports, culture and event management, e.g:

• Sector and R&D activities
• Human resources/competences
• Digital developments in the sports, culture and event industry
• Development of the sports, culture and events sector
• Development of developments/trends, fashions, booms
• Identification of developments/trends
• Evaluation of developments
• Economic, political and social impacts
• Leveraging developments
• Planning and implementation of future-oriented, interdisciplinary projects

recommended or required reading

Bradbury, T., & O'Boyle, I. (Eds.). (2017). Understanding Sport Management: International Perspectives. London:Taylor & Francis.
Covell, D. (2019). Managing sport organizations. London: Routledge.
Ströh, J. H. A. (2017). The eSports market and eSports sponsoring. Marburg: Tectum Wissenschaftsverlag.

Hausmann, A. & L. Frenzel (Hrsg.). (2014). Kunstvermittlung 2.0: Neue Medien und ihre Potenziale. Wiesbaden: Springer VS
Tallon, L., & Walker, K. (2008). Digital technologies and the museum experience: Handheld guides and other media. Lanha: AltaMira Press
Vermeeren, A., Calvi, L., & Sabiescu, A. (Eds.). (2018). Museum experience design: Crowds, ecosystems and novel technologies. Cham: Springer
Hoppe/Heinze (2016): Einführung ins das Kulturmanagement. Themen – Kooperationen – Gesellschaftliche Bezüge. Berlin: Springer VS
Assmann (2017): Einführung in die Kulturwissenschaft. Grundbegriffe, Themen, Fragestellungen. Berlin: Narr

Schulze, G. (1995). Die Erlebnisgesellschaft. Kultursoziologie der Gegenwart. Frankfurt/M.: Campus.
Getz, D., & Page. S. (2016). Event Studies - Theory, research and policy for planned events. Oxon: Routledge.
Smith, A. (2016): The urbanization of events. In Events in the City - Using public spaces as event venues, Oxon: Routledge

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations, user tests

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study

third year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

not applicable