Elective II in SCEM
level of course unit
first cycle, Bachelor
Learning outcomes of course unit
The students have knowledge in the development of sports, culture and events. They can apply the acquired knowledge, in particular methods of integrated sports, cultural and event development. They are familiar with success factors through their own theoretical and practical work and through analysis of examples. The students are able to assess the future developments of the sports, cultural and event industry and to demonstrate the influence of operational structures and technologies on organizations in the three areas.
prerequisites and co-requisites
Students can choose from a range of in-depth courses on current topics in sports, culture and event management, e.g:
• Sector and R&D activities
• Human resources/competences
• Digital developments in the sports, culture and event industry
• Development of the sports, culture and events sector
• Development of developments/trends, fashions, booms
• Identification of developments/trends
• Evaluation of developments
• Economic, political and social impacts
• Leveraging developments
• Planning and implementation of future-oriented, interdisciplinary projects
recommended or required reading
Bradbury, T., & O'Boyle, I. (Eds.). (2017). Understanding Sport Management: International Perspectives. London:Taylor & Francis.
Covell, D. (2019). Managing sport organizations. London: Routledge.
Ströh, J. H. A. (2017). The eSports market and eSports sponsoring. Marburg: Tectum Wissenschaftsverlag.
Hausmann, A. & L. Frenzel (Hrsg.). (2014). Kunstvermittlung 2.0: Neue Medien und ihre Potenziale. Wiesbaden: Springer VS
Tallon, L., & Walker, K. (2008). Digital technologies and the museum experience: Handheld guides and other media. Lanha: AltaMira Press
Vermeeren, A., Calvi, L., & Sabiescu, A. (Eds.). (2018). Museum experience design: Crowds, ecosystems and novel technologies. Cham: Springer
Hoppe/Heinze (2016): Einführung ins das Kulturmanagement. Themen – Kooperationen – Gesellschaftliche Bezüge. Berlin: Springer VS
Assmann (2017): Einführung in die Kulturwissenschaft. Grundbegriffe, Themen, Fragestellungen. Berlin: Narr
Schulze, G. (1995). Die Erlebnisgesellschaft. Kultursoziologie der Gegenwart. Frankfurt/M.: Campus.
Getz, D., & Page. S. (2016). Event Studies - Theory, research and policy for planned events. Oxon: Routledge.
Smith, A. (2016): The urbanization of events. In Events in the City - Using public spaces as event venues, Oxon: Routledge
assessment methods and criteria
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
integrated course, case studies, discussion, group work, presentations, user tests
semester/trimester when the course unit is delivered
name of lecturer(s)
year of study
third year of studies
recommended optional program components
course unit code
type of course unit
mode of delivery