Sports, Culture & Event Management PT
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Business Cases in SKVM

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students possess knowledge in sports, culture, and event development. They can advise institutions and individuals in this regard and apply the acquired knowledge, in particular the methods of integrated sports and cultural development. The students can identify future developments in the sports, cultural and event sectors and assess their probability of occurrence. They can also identify the effects on the current structure of these sectors and derive operational action in sports, culture and event from this. The students are also able to classify and assess selected business cases in larger contexts. In addition, they can adequately evaluate the activities of experts from the business world.

prerequisites and co-requisites

not applicable

course contents

Presentation of international business cases by experts from the business world
Practice-theory transfer: Contents, methods
Development of business cases/business models
Evaluation of business cases
Best practice cases

recommended or required reading

Breuer, Ch./Michels, H. (Hrsg.): Trendsport – Modelle, Orientierungen und Konsequenzen, Aachen, 2003
Galli, A.: Sportmanagement. München, Vahlen, 2002
Schneider, Sylvia/Erb, H. H.: Sport for fun: alle Trendsportarten - was du dafür brauchst, was sie dir bringen, Würzburg, Arena-Verlag, 2000
Fuchs, M.: Kulturpolitik als gesellschaftliche Aufgabe. Eine Einführung in Theorie, Geschichte und Praxis, Opladen, VS Verlag, 1999

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study

third year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

not applicable