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Fundamentals of Economics
level of course unit
BachelorLearning outcomes of course unit
The students:
- Know the different business subareas.
- Know the fundamentals of marketing.
- Know the fundamentals of human resources management.
- Know the structure of an enterprise and typical operational processes and are familiar with the basic constitutive factors of an enterprise.
- Recognize connections in the sense of the manifold relationships between the business functions.
- can clearly distinguish central business terms from each other.
- Know the most important constitutional and functional business decisions.
- Know the basic possibilities for supporting business processes and business subareas through the possibilities of information technologies.
- Know the different business subareas.
- Know the fundamentals of marketing.
- Know the fundamentals of human resources management.
- Know the structure of an enterprise and typical operational processes and are familiar with the basic constitutive factors of an enterprise.
- Recognize connections in the sense of the manifold relationships between the business functions.
- can clearly distinguish central business terms from each other.
- Know the most important constitutional and functional business decisions.
- Know the basic possibilities for supporting business processes and business subareas through the possibilities of information technologies.
prerequisites and co-requisites
Courses of the previous semester successfully completed.
course contents
Overview and context analysis of the most important subareas in business administration
- Subject and fundamentals of business administration:
- Operational functional areas
- Business decision theory
- Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization
- Marketing Fundamentals
- Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment.
- Functional business decisions: Materials management, production management, marketing.
- Fundamentals of business value creation processes and functions (value creation architecture and structure).
- Fundamentals of market, process and strategy oriented management.
- Fundamentals of the support of operational processes by information and communication technology
- Subject and fundamentals of business administration:
- Operational functional areas
- Business decision theory
- Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization
- Marketing Fundamentals
- Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment.
- Functional business decisions: Materials management, production management, marketing.
- Fundamentals of business value creation processes and functions (value creation architecture and structure).
- Fundamentals of market, process and strategy oriented management.
- Fundamentals of the support of operational processes by information and communication technology
recommended or required reading
Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl.
Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre:
Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine
Betriebswirtschaftslehre, 26. Aufl.
Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre,
10. Aufl.
Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre:
Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine
Betriebswirtschaftslehre, 26. Aufl.
Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre,
10. Aufl.
assessment methods and criteria
final exam
language of instruction
Germannumber of ECTS credits allocated
3eLearning quota in percent
15course-hours-per-week (chw)
2planned learning activities and teaching methods
Lecture, group work and discussion
