Corporate Restructuring PT
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Communication in Crisis and Turnaround Situations

level of course unit

second cycle, Master

Learning outcomes of course unit

Upon successful completion of the course, students are able to illustrate the success factors as well as the essential tools and methods of crisis communication and crisis PR against the background of theoretical basics. They can demonstrate this knowledge through case studies.

prerequisites and co-requisites

not applicable

course contents

Core topics of the course are theoretical basic knowledge of crisis communication and crisis PR as well as their practical application. After the presentation of theoretical concepts, students go through several levels of communicative emergencies based on case studies. The tools, methods and success factors of crisis communications and PR are made aware and partially trained. Special focus is on the situation and stakeholder analyses, among other things with the representation of the mass media dynamics and realities, as well as target identification and strategy considerations, in particular with regard to the formal election and substantive operation of the internal and external communication channels. The success factors of successful and unsuccessful crisis PR are examined. To this end, in some cases also role plays and video analysis are used. Likewise, possibilities of crisis prevention in the form of issues and image (reputation ) management are communicated.

recommended or required reading

Vogler Peter (2013) Kommunikation in der Krise. In: Exler, Markus (Hrsg.) Restrukturierungs- und Turnaround-Management, S.59-82, Berlin.
Bogner, F. M. (2005). Das Neue PR-Denken. Strategien. Konzepte. Aktivitäten, Redline Wirtschaft.
Puttenat, D. (2009). Praxishandbuch Krisenkommunikation: von Ackermann bis Zumwinkel: PR-Störfälle und ihre Lektionen, Wiesbaden
Buss, E. & Fink-Heuberger, U. (2000). Image Management, F.A.Z.-Institut.
Kirchner, A. & Brichta, R. (2002) Medientraining für Manager, Wiesbaden
Köhler, T. (2006). Krisen-PR im Internet: Nutzungsmöglichkeiten, Einflussfaktoren und Problemfelder (Organisationskommunikation), Verlag für Sozialwissenschaften.
Möhrle, H. (Hrsg.) (2007). Krisen-PR. Krisen erkennen, meistern und vorbeugen Ein Handbuch von Profis für Profis, F.A.Z.-Institut
Töpfer, A. (1999). Die A-Klasse. Elchtest, Krisenmanagement, Kommunikationsstrategie, Luchterhand

assessment methods and criteria

Written examination or homework

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Magister Artium Sabine Enseleit, Dr. Christoph Strobl

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable


Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies
+43 5372 71819 147
questions -  Any
Any questions -
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+43 5372 71819 500

Internationales Symposium Restrukturierung

Am 23. Oktober 2020 findet das „9. Internationale Symposium Restrukturierung“ an der Fachhochschule Kufstein Tirol statt.

Im Mittelpunkt der Jahreskonferenz 2020 steht das Rahmenthema "Gute Führung". Details finden Sie hier.

Restrukturierungs- und Turnaround-Management

ild: Buch Restrukturierungs- und Turnaround- Management


Der berufsbegleitende Masterstudiengang „Unternehmensrestrukturierung & -sanierung“ ist nach einjähriger Begutachtung offiziell „TMA zertifiziert“ – das renommierte Qualitätssiegel des Verbandes der deutschen Restrukturierungsexperten (TMA).

Weitere Informationen siehe hier.