International Business Studies FT
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Contemporary issues in Marketing

level of course unit

Advanced

Learning outcomes of course unit

Students will be able to comfortably classify and competently answer current questions about articles and issues in the marketing sector from scientific journals as well as practical projects.

prerequisites and co-requisites

AM1

course contents

Through a project and/or with reference to practical projects or scientific articles, current issues from the marketing sector will be selected, analysed, discussed and worked on.

recommended or required reading

Literature depending on the semester topic

assessment methods and criteria

Scientific paper and/or presentation

language of instruction

English

number of ECTS credits allocated

3

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Prof. (FH) Dipl.-Kfm. Heil L. Uwe

year of study

2nd year

recommended optional program components

not specified

course unit code

V.AM2.3

type of course unit

compulsory

mode of delivery

In-class course

work placement(s)

not applicable