Strategic Management I (Fundamentals)
level of course unit
Learning outcomes of course unit
master the basics of strategic management (definitions, objectives, problem areas)
understand the strategic pyramid (mission, vision and mission statement, objectives, strategies)
become familiar with the tools of strategic analysis and planning (analysis of trends, life-cycle analysis, SWOT, portfolio analysis, product market matrix etc.)
understand strategic models and competition strategies.
prerequisites and co-requisites
Students will be briefed in the current approaches, methods and means of strategic management in business. Introduction to strategic management (characterisation, what is strategy?), general management navigator, business intelligence model, strategic process (the strategy model of the Harvard Business School), descriptive strategic process models, design models of strategic management, evolution and system theory as models for strategic thought and conduct, environmental analysis from a strategic perspective.
recommended or required reading
Porter (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Parnell (2013). Strategic Management. Sage Publications.
David (2012). Strategic Management: Concepts and Cases. Addison Wesley.
assessment methods and criteria
Written exam and/or scientific paper and/or presentation
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
Lecture, group work, presentation and task discussion
semester/trimester when the course unit is delivered
name of lecturer(s)
Dr. Stöger Roman
year of study
recommended optional program components
course unit code
type of course unit
mode of delivery