International Business Studies FT
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Strategic Management I (Fundamentals)

level of course unit


Learning outcomes of course unit

Students will
master the basics of strategic management (definitions, objectives, problem areas)
understand the strategic pyramid (mission, vision and mission statement, objectives, strategies)
become familiar with the tools of strategic analysis and planning (analysis of trends, life-cycle analysis, SWOT, portfolio analysis, product market matrix etc.)
understand strategic models and competition strategies.

prerequisites and co-requisites

not applicable

course contents

Students will be briefed in the current approaches, methods and means of strategic management in business. Introduction to strategic management (characterisation, what is strategy?), general management navigator, business intelligence model, strategic process (the strategy model of the Harvard Business School), descriptive strategic process models, design models of strategic management, evolution and system theory as models for strategic thought and conduct, environmental analysis from a strategic perspective.

recommended or required reading

Porter (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Parnell (2013). Strategic Management. Sage Publications.
David (2012). Strategic Management: Concepts and Cases. Addison Wesley.

assessment methods and criteria

Written exam and/or scientific paper and/or presentation

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Stöger Roman

year of study

1st year

recommended optional program components

not specified

course unit code


type of course unit


mode of delivery

In-class course

work placement(s)

not applicable