Strategic Management II
level of course unit
Learning outcomes of course unit
become familiar with the tools for strategy development
master strategic methods
be able to assess different strategic management decisions with the aid of economic tools and by applying game theory.
prerequisites and co-requisites
Evaluation models in strategic management, value creation processes and value chain management, performance measurement in strategic management, strategic e-business management and strategic internet marketing in highly-connected markets and convergent environments.
recommended or required reading
Porter (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Parnell (2013). Strategic Management. Sage Publications.
David (2012). Strategic Management: Concepts and Cases. Addison Wesley.
assessment methods and criteria
Written exam and/or scientific paper and/or presentation
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
Lecture, group work, presentation and task discussion
semester/trimester when the course unit is delivered
name of lecturer(s)
Dr. Stöger Roman
year of study
recommended optional program components
course unit code
type of course unit
mode of delivery