International Business Studies FT
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Strategic Management II

level of course unit


Learning outcomes of course unit

Students will
become familiar with the tools for strategy development
master strategic methods
be able to assess different strategic management decisions with the aid of economic tools and by applying game theory.

prerequisites and co-requisites

not specified

course contents

Evaluation models in strategic management, value creation processes and value chain management, performance measurement in strategic management, strategic e-business management and strategic internet marketing in highly-connected markets and convergent environments.

recommended or required reading

Porter (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Parnell (2013). Strategic Management. Sage Publications.
David (2012). Strategic Management: Concepts and Cases. Addison Wesley.

assessment methods and criteria

Written exam and/or scientific paper and/or presentation

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Stöger Roman

year of study

1st year

recommended optional program components

not specified

course unit code


type of course unit


mode of delivery

In-class course

work placement(s)

not applicable