International Business Studies FT
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Strategic Management IV (Innovation Management/Human Ressource Management/Entrepreneurship/Change Management

level of course unit

Advanced

Learning outcomes of course unit

Students will be provided with a basis from which they will be able to competently address innovation and change management topics. Emphasis will be placed on the planning and implementation of innovation and change processes. Students will acquire the conceptual knowledge and essential skills to design, structure, evaluate and implement change and development processes.
Students will be able to apply this knowledge in the analysis of case studies and the design of a business plan for setting up a new company.

prerequisites and co-requisites

ST1

course contents

Students will gain an understanding of the connections between the key elements of a company such as vision, aims, strategy, environment, technology, culture, human resources, salaries etc. and their effective management in terms of goal-oriented change and development processes.
Innovation as a necessary task in the process of the development of a company will be theoretically established and understood with reference to real-world examples.
The final section of the course will look at the composition of a business plan either as a precursor to founding a company or as a guideline for the further strategic development of an existing company.

recommended or required reading

Bessant/Tidd (2011). Innovation and Entrepreneurship. Wiley.
Harvard Business Review (2013). HBR’s 10 Must Reads on Innovation. Perseus Books.
O’Sullivan/Cameron/Green (2012). Making Sense of Change Management: A Complete Guide to the Models Tools and Techniques of Organizational Change. Kogan Page.
Osterwalder/Pigneur (2010). Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. John Wiley.

assessment methods and criteria

Written exam and/or scientific paper and/or presentation

language of instruction

English

number of ECTS credits allocated

3

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Dr. Stöger Roman

year of study

2nd year

recommended optional program components

not specified

course unit code

V.ST2.2

type of course unit

compulsory

mode of delivery

In-class course

work placement(s)

not applicable