Strategic Management IV (Innovation Management/Human Ressource Management/Entrepreneurship/Change Management
level of course unit
Learning outcomes of course unit
Students will be provided with a basis from which they will be able to competently address innovation and change management topics. Emphasis will be placed on the planning and implementation of innovation and change processes. Students will acquire the conceptual knowledge and essential skills to design, structure, evaluate and implement change and development processes.
Students will be able to apply this knowledge in the analysis of case studies and the design of a business plan for setting up a new company.
prerequisites and co-requisites
Students will gain an understanding of the connections between the key elements of a company such as vision, aims, strategy, environment, technology, culture, human resources, salaries etc. and their effective management in terms of goal-oriented change and development processes.
Innovation as a necessary task in the process of the development of a company will be theoretically established and understood with reference to real-world examples.
The final section of the course will look at the composition of a business plan either as a precursor to founding a company or as a guideline for the further strategic development of an existing company.
recommended or required reading
Bessant/Tidd (2011). Innovation and Entrepreneurship. Wiley.
Harvard Business Review (2013). HBR’s 10 Must Reads on Innovation. Perseus Books.
O’Sullivan/Cameron/Green (2012). Making Sense of Change Management: A Complete Guide to the Models Tools and Techniques of Organizational Change. Kogan Page.
Osterwalder/Pigneur (2010). Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. John Wiley.
assessment methods and criteria
Written exam and/or scientific paper and/or presentation
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
Lecture, group work, presentation and task discussion
semester/trimester when the course unit is delivered
name of lecturer(s)
Dr. Stöger Roman
year of study
recommended optional program components
course unit code
type of course unit
mode of delivery