International Business Studies FT
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Integrated Excursion Project Marketing

level of course unit

Specialisation

Learning outcomes of course unit

After participation in this approximately one week excursion, students will have gained an insight into the marketing situations of the companies that have been visited during the trip.

prerequisites and co-requisites

MK1

course contents

The companies which will be visited during this course will either have recently successfully overcome a challenging market situation or will currently be in such a situation. Students will not simply be involved in an in-company visit, but will bring expertise to the discussion of solutions to the aforementioned situation. In an ideal world, students will be briefed about the situation, which they will then be required to consider and draft a proposed solution for in preparation of the visit. These suggestions will then be discussed with representatives of the company during the visit.

recommended or required reading

Literature depending on the excursion

assessment methods and criteria

Active participation

language of instruction

English

number of ECTS credits allocated

3

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Dipl.BW (FH) Müller Fabian,Dr., Mag. (FH) Gepp Alexander

year of study

1st year

recommended optional program components

not specified

course unit code

V.MK3.4

type of course unit

compulsory

mode of delivery

In-class course

work placement(s)

not applicable