International Business Studies FT
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Semester Project - Marketing

level of course unit

Advanced

Learning outcomes of course unit

After participation in this project students will understand the complexity particularly associated with marketing projects and will be able to navigate this complexity better after active engagement in the management of this project.

prerequisites and co-requisites

MK2

course contents

Determination of appropriate marketing strategies of companies on the basis of market research data, application of the extended marketing mix (positioning, product, price, place, promotion) on the specific project, development of specific marketing measures to achieve goals.

recommended or required reading

Literature depending on the project

assessment methods and criteria

Scientific paper and/or presentation

language of instruction

English

number of ECTS credits allocated

6

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Prof. (FH) Dipl.-Kfm. Heil L. Uwe

year of study

2nd year

recommended optional program components

not specified

course unit code

V.AM1.1

type of course unit

compulsory

mode of delivery

In-class course

work placement(s)

not applicable