Smart Products & Solutions PT
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Produktmanagement

level of course unit

second cycle, Master

Learning outcomes of course unit

Students:
• know the tasks related to project management
• know the process and the appropriate tools and are able to apply these
• know the special characteristics of product management when it comes to smart products and solutions

prerequisites and co-requisites

According admission requirements

course contents

• Special characteristics of smart products and solutions
• New approaches to product management
• Market research
• Product strategy
• Purchasing decisions / acceptance (drivers, obstacles)
• Special aspects regarding launch and marketing
• Data-based decisions
• Life-cycle management

recommended or required reading

• Aumayr (2016): Erfolgreiches Produktmanagement: Tool-Box für das pro- fessionelle Produktmanagement und Produktmarketing, Springer Gabler Verlag
• Hermann, Albers (2007): Handbuch Produktmanagement: Strategieentwick- lung – Produktplanung – Organisation - Kontrolle, Gabler Verlag
• Pichler (2013): Agiles Produktmanagement mit Scrum: Erfolgreich als Product Owner arbeiten, dpunkt.verlag

assessment methods and criteria

Written examination and assignments

language of instruction

German

number of ECTS credits allocated

2

planned learning activities and teaching methods

Integrated course

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Director of studies

year of study

2. study year

recommended optional program components

not applicable

course unit code

not applicable

type of course unit

compulsory

mode of delivery

Integrierte Lehrveranstaltung

work placement(s)

not applicable