Smart Products & Solutions PT
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Strategy, Business Model / Process Model and Business Plan (VO)

level of course unit

second cycle, Master

Learning outcomes of course unit

• understand the fundamentals of the digital economy
• know the connections between strategy, business model, business process model and process and methods in order to develop these
• know the requirements and elements of a business plan and are able to develop these

prerequisites and co-requisites

According admission requirements

course contents

• Fundamentals of digital economy and trends
• Digital business models
• Importance of data
• Approaches to developing strategies, business models and business process models
• Business plans
• Risk reduction / implementation

recommended or required reading

• Clement, Schreiber (2016): Internet-Ökonomie: Grundlagen und Fallbei- spiele der vernetzten Wirtschaft, Springer Gabler Verlag
• Hoffmeister (2015): Digital Business Modelling: Digitale Geschäftsmodelle entwickeln und strategisch verankern, Carl Hanser Verlag
• Kubr, Ilar, Marchesi (2016): Planen, gründen, wachsen: Mit dem professio- nellen Businessplan zum Erfolg, Redline Verlag
• McGrath (2013): The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, Harvard Business Review Press
• McGrath, Macmillan (2009): Discovery-Driven Growth: A Breakthrough Pro- cess to Reduce Risk and Seize Opportunity, Harvard Business Review Press
• Ries (2011): The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Viking
• Slama, et al. (2015): Enterprise IoT: Strategies and Best Practices for Con- nected Products and Services, O’Reilly Media
• Suter, Vorbach, Weitlaner (2014): Die Wertschöpfungsmaschine: - Strate- gie operativ verankern - Prozessmanagement umsetzen - Operational- Excellence erreichen, Carl Hanser Verlag

assessment methods and criteria

Written examination and assignments

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course

semester/trimester when the course unit is delivered


name of lecturer(s)

Director of studies

year of study

2. study year

recommended optional program components

not applicable

course unit code

not applicable

type of course unit


mode of delivery

Integrierte Lehrveranstaltung

work placement(s)

not applicable