Sports, Culture & Event Management PT
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Venue Management: Fundamentals (E)

level of course unit

second cycle, Master

Learning outcomes of course unit

Students will develop the ability to analyse and evaluate the need for the establishment of new infrastructures and the renovation of existing infrastructures. They will become familiar with the role of stakeholders in the design of infrastructure (public authorities, clients, investors, future operators) and will become competent in negotiating with them. They will gain the necessary know-how for the efficient marketing and the economic management of real estate.

prerequisites and co-requisites

not applicable

course contents

Course content
General introduction to event venue management
- Overview of clusters of event venues
- Features of selected clusters of event venues
- The significance of architecture and the concept of space
- Stakeholders in event venues
- The question of construction costs
- Interaction between construction and business
- The lifecycle of event venues

Planning, financing and construction of event venues
- Market and demand analysis as a basis
- Site factors and site selection
- Development of financial concepts, business plans

Strategic and operational management of event venues
- Application of strategic management methods to event venues
- Successful strategic positioning of event venues in the marketplace
- Interaction of strategic management and operational management of event venues
- Challenges in the operational management of event venues (including facility management)

Special features of conference and congress infrastructure
Special features of infrastructure in the leisure industry
- Garden shows, waterfront development

recommended or required reading

Zemke, Dina/Thomas Jones (2010): Managing the Built Environment in Hospitality Facilities. Prentice Hall
Bielzer, Louise/Thomas May: Bewertung von Messen und Veranstaltungszentren. In: Bienert, Sven (Hrsg.): Bewertung von Spezialimmobilien. Risiken, Benchmarks und Methoden. Gabler-Verlag 2005, S. 381-404.

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. Dr. Louise Bielzer

year of study

1. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not applicable