Sports, Culture & Event Management PT
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Event Budgeting

level of course unit

second cycle, Master

Learning outcomes of course unit

Students will become familiar with the foundations of financing events:
- Preparation of budgets
- Financing events (credit)
- Costing
Students will also develop a basic understanding of management and controlling:
- The basics of event control
- Planning and supervision of events
- Evaluation of the impact of events
- Calculation of contribution margins
- Liquidity control
Students will become familiar with the financial aspects of successful event implementation. They will be able to recognize potential financial risks in advance and carry out comprehensive process checks (preparation, implementation, follow-up) and the appropriate analysis of results.

prerequisites and co-requisites

not applicable

course contents

Students will learn to distinguish between and appropriately coordinate various event budgets. The course concerns itself with event calculations and appropriate budget preparation. The course will cover the financial control of events, in particular the calculation of various key numbers when financing events (contribution margin, liquidity and reviewing events).
Students will be introduced to the financial aspects of successful event implementation. They will be able to analyse potential financial risks and carry out comprehensive process checks (preparation, implementation, follow-up) and the appropriate analysis of results.

recommended or required reading

Bowdin.G.: Events Management, Oxford, Butterworth-Heinemann 2011
Allen, J.: The Business of Event Planning, Hoboken, NJ, u. a., Wiley & Sons, 2002
Dressler, M.: Events und Veranstaltungen professionell managen, Göttingen, BusinessVillage, 2004
Trosien, G. (Hrsg.): Ökonomische Dimensionen von Sport-Events: Faktoren, Fallbeispiele, Folgerungen, Butzbach-Griedel, Afra Verlag, 2003

assessment methods and criteria

written examination

language of instruction

German

number of ECTS credits allocated

2

planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Magister Artium Dieter Zand

year of study

1. year of studies

recommended optional program components

not applicable

course unit code

EVE.2

type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not applicable