Sports, Culture & Events Management FT
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International Sports Management

level of course unit

second Cycle, Master

Learning outcomes of course unit

The students understand the specific characteristics of the international sports market. They are able to reflect the fundamental concepts and theories in the field of international sports and sports management. They develop a basic understanding of the international structures of sports (especially the Olympic System), of the globalization of sports and sports structures in comparative perspective. They know about the structures of global governance in sports.

prerequisites and co-requisites

not applicable

course contents

Specific characteristics of the international sports market, fundamental concepts and theories of international sports and sports management, structure of the sports system in international and comparative perspective, globalization and global governance in sport.

recommended or required reading

Giulianotti, R. & Robertson, R. (2007). Globalization and Sport. Chichester: Wiley-Blackwell.
Jarvie, G. (2012). Sport, Culture and Society. An Introduction. 2nd edition. London: Routledge.
Maguire, J. (2014). Social Sciences in Sport. Champaign, Ill.: Human Kinetics.
Robson, S. & Simpson, K. & Leach, R (2013). Strategic Sport Development. London: Routledge.
Trenberth, L. & Hassan, D. (2012). Managing Sport Business. An Introduction. London: Routledge.
Li, M., MacIntosh, E.W. & Bravo, G.A. (2012). International Sport Management. Champaign, Ill.: Human Kinetics.

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Claudia Stura

year of study

1st year of study

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

in-class course

work placement(s)

not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
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