Digital Marketing FT
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level of course unit

second cycle, Master

Learning outcomes of course unit

Students synthesize subject-specific and theoretical knowledge from project management and team building in order to independently prepare, organize, implement and evaluate complex projects.

prerequisites and co-requisites


course contents

Students learn to implement gained knowledge through independent work. They independently perform the entire implementation of a complex project – which includes conceptualization, budgeting and execution as well as the evaluation and interpretation of results. Projects are performed in student teams under independent leadership and team formation so as to also enhance the students’ social skills. Especially important abilities include analyzing recipient behavior, economically responsible decision-making skills, risk management, intercultural action skills, organizational and social skills, budgeting skills, sponsoring and project management. Aforementioned learning and teaching goals are ensured by realistically implementing a solution approach.

recommended or required reading

• Friedrichsmeier, H. (2011): Fallstudien: Entwicklung und Einsatz von Fallstudien. 2. Auflage, Linde
• Tiemeyer, E. (2004): Projekte im Griff. Bertelsmann

assessment methods and criteria

Project work (including project documentation and final report)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

not applicable