International Business Studies FT
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Strategic Management II

level of course unit

Introductory

Learning outcomes of course unit

Students will
become familiar with the tools for strategy development
master strategic methods
be able to assess different strategic management decisions with the aid of economic tools and by applying game theory.

prerequisites and co-requisites

not specified

course contents

Evaluation models in strategic management, value creation processes and value chain management, performance measurement in strategic management, strategic e-business management and strategic internet marketing in highly-connected markets and convergent environments.

recommended or required reading

Porter (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Parnell (2013). Strategic Management. Sage Publications.
David (2012). Strategic Management: Concepts and Cases. Addison Wesley.

assessment methods and criteria

Written exam and/or scientific paper and/or presentation

language of instruction

English

number of ECTS credits allocated

3

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Dr. Stöger Roman

year of study

1st year

recommended optional program components

not specified

course unit code

V.ST1.2

type of course unit

compulsory

mode of delivery

In-class course

work placement(s)

not applicable