Sports, Culture & Event Management PT
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level of course unit

second cycle, Master

Learning outcomes of course unit

Students will become familiar with the innovative use of the media and its function within project processes. They will master the management strategies in speaking, writing and visual acts.

prerequisites and co-requisites

not applicable

course contents

Introduction of basic texts for dealing with the media (see the recommended reading list);
iconography and oral traditions;
training examples from the USA and Europe - discussion of different training approaches;
understanding historical scriptures;
writing press releases, advertising copy (flyers, posters, brochures etc.);
public speaking (radio, television, corporate videos etc.), presentations, welcoming speeches;
distribution of innovative ideas as competency-building in scientific education.

recommended or required reading

Elleström, Lars [Hrsg.] (2010): Media borders, multimodality and intermediality. Palgrave Macmillan. Basingstoke [u.a.]
Flechtker, Beate (2006) Intercultural media training in Europe: Handbuch für TrainerInnen, MitarbeiterInnen und RedakteurInnen. Kopaed-Verl., München.
Hörisch, Jochen (2004): Eine Geschichte der Medien. Vom Urknall zum Internet. Frankfurt/M.: Suhrkamp
Jäger, Ludwig [Hrsg.] (2010): Media, culture, and mediality: new insights into the current state of research. Transcript.-Verl.. Bielefeld.
Stewart, Sally (2004) Media training 101: a guide to meeting the press. 6. Print, Wiley, Hoboken, NJ
Wolfram, Gernot (Hrsg.) (2007): Media Bridges. Dokumente und Materialien der Intercultural Summer School. Berlin: Europäisches Informationszentrum Berlin

assessment methods and criteria

Immanent exam character (active participation)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Jürgen Preusser; Raimund Fabi

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable