Sports, Culture & Event Management PT
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Destination Management: Alpine Destinations (E)

level of course unit

second cycle, Master

Learning outcomes of course unit

Students will become familiar with the importance of brand management for alpine tourism destinations and will understand the potential synergies of the inclusion of events in the positioning of destinations.

prerequisites and co-requisites

not applicable

course contents

Students will be included in a discussion of the phenomenon of tourism and the most important key performance indicators will be established. The organization of tourism in Austria and Tyrol and adjacent alpine destinations will be illuminated. With reference to practical examples the benefit of clear positioning of a destination will be clarified. By means of case studies, students will develop a comprehensive insight into the structure and organization of a tourist destination.

recommended or required reading

Baer, Sören (2006): Ganzheitliches Tourismusmarketing. Die Gestaltung regionaler Kooperationsbeziehungen. Deutscher Universitätsverlag. Wiesbaden.
Bieger, Thomas (2008): Management von Destinationen. 7. unveränderte Auflage. Ouldenboug Wissenschaftsverlag, München.
Müller, Hansruedi (2005): Freizeit und Tourismus. Eine Einführung in Theorie und Politik. Forschungsinstitut für Freizeit und Tourismus. Bern.
Siller, Lukas (2010): Strategisches Management alpiner Destinationen. Kultur als Wettbewerbsvorteil für nachhaltigen Erfolg. Erich Schmidt Verlag, Berlin.

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

MMag. Günther Aigner

year of study

1. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not applicable