Sports, Culture & Event Management PT
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Destination Management: International Destinations (E)

level of course unit

second cycle, Master

Learning outcomes of course unit

Students will be introduced to the most important international future trends and their impact on destination management.

prerequisites and co-requisites

not applicable

course contents

The international trends in the tourism and leisure industries and their impact on destination management will be discussed. Students will acquire concrete strategies for tourist product development and will focus on the placement of destinations among international competitors. Particular consideration of the use of sporting, cultural and business events to achieve positioning will also be addressed.

recommended or required reading

Boniface, Brian; COOPER, Chris (2005): Worldwide Destinations. The geography of travel and tourism. Elsevier Butterworth-Heinemann, Oxford.

assessment methods and criteria

written examination (seminar paper)

language of instruction

English

number of ECTS credits allocated

4

planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Bernard Gerard Goedegebuure, BA; Eduardo Chaillo Ortiz, BSc.

year of study

2. year of studies

recommended optional program components

not applicable

course unit code

WPM.DES.2

type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not applicable