Strategic Project Development: Leisure Project Development (E)
level of course unit
second cycle, Master
Learning outcomes of course unit
Students will be able to accompany a practical project in the leisure industry from conception, to the invitation of tenders, and then to the realization of the project and thus compile appropriate utilization and marketing concepts.
prerequisites and co-requisites
The course deals with the individual steps from the conception of a project through to the strategic project development. With reference to real-world projects from the tourism and leisure industries (such as swimming pools, parks, HotSpots, theme parks etc.) success factors will be discussed and eventually a specific project will be developed.
recommended or required reading
Kerzner, H. (2009): Project Management – Case Studies. 3. ed., Wiley, Hoboken, NJ
Roberts, K. (2003) The leisure industries. Palgrave Macmillian, Basingstoke (u.a.)
Maciocco, G.; Serelli, S. (Hrsg.) (2009): Enhancing the City: New Perspectives for Tourism and Leisure (Urban and Landscape Perspectives). Springer
Agricola, S. (2001): Freizeit: Grundlagen für Planer und Manager. Oldenbourg Wissenschaftsverlag.
Breidenbach, R. (2002): Freizeitwirtschaft und Toursimus. Dr. Th. Gabler Verlag.
assessment methods and criteria
written examination (seminar paper)
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
Integrated course, case studies, discussion, group work
semester/trimester when the course unit is delivered
name of lecturer(s)
Mark Romanelli, MBA
year of study
2. year of studies
recommended optional program components
course unit code
type of course unit
compulsory (seminar degree)
mode of delivery