Sports, Culture & Event Management PT
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Strategic Project Development: Leisure Project Development (E)

level of course unit

second cycle, Master

Learning outcomes of course unit

Students will be able to accompany a practical project in the leisure industry from conception, to the invitation of tenders, and then to the realization of the project and thus compile appropriate utilization and marketing concepts.

prerequisites and co-requisites

not applicable

course contents

The course deals with the individual steps from the conception of a project through to the strategic project development. With reference to real-world projects from the tourism and leisure industries (such as swimming pools, parks, HotSpots, theme parks etc.) success factors will be discussed and eventually a specific project will be developed.

recommended or required reading

Kerzner, H. (2009): Project Management – Case Studies. 3. ed., Wiley, Hoboken, NJ
Roberts, K. (2003) The leisure industries. Palgrave Macmillian, Basingstoke (u.a.)
Maciocco, G.; Serelli, S. (Hrsg.) (2009): Enhancing the City: New Perspectives for Tourism and Leisure (Urban and Landscape Perspectives). Springer
Agricola, S. (2001): Freizeit: Grundlagen für Planer und Manager. Oldenbourg Wissenschaftsverlag.
Breidenbach, R. (2002): Freizeitwirtschaft und Toursimus. Dr. Th. Gabler Verlag.

assessment methods and criteria

written examination (seminar paper)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Mark Romanelli, MBA

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not applicable