Sports, Culture & Event Management PT
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Cultural Management Research

level of course unit

second cycle, Master

Learning outcomes of course unit

Students will come to recognize the key research areas and identify the most advantageous elements of theory construction. They will become familiar with the advantages and disadvantages of methodological approaches and will be able to reflect on and estimate the correlation between theory and empiricism.

prerequisites and co-requisites

not applicable

course contents

Introduction to the topic areas, issues and methods; empirical areas: cultural user research; evaluation and sustainability of cultural organizations; theoretical areas: cultural conceptualizations; cultural policy research; the influence of technology and changing cultural practice / correlation between practice and theory.

recommended or required reading

Bekmeier-Feuerhahn, Sigrid (Hg.) (2009): Forschen im Kulturmanagement. Jahrbuch für Kulturmanagement. Transcript.
Bekmeier-Feuerhahn, Sigrid (Hg.) (2010): Theorien für den Kultursektor. Transcript; Birnkraut, Gesa (2011): Evaluation im Kulturbetrieb, VS Verlag.
Glogner, Patrick / Föhl, Patrick (2010): Das Kulturpublikum: Fragestellungen und Befunde der empirischen Forschung. VS Verlag.
Lessig, Lawrence (2010): Remix Culture; Zembylas, Tasos (2004): Kulturbetriebslehre. Grundlagen einer Inter-Disziplin. VS Verlag.

assessment methods and criteria

written examination (seminar paper)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Verena Teissl

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not applicable