Sports, Culture & Event Management PT
Apply Icon

Elective I (E)

level of course unit

second cycle, Master

Learning outcomes of course unit

Students will be able to use their previously acquired knowledge in sport and cultural development as well as in sport and cultural management to contribute to discussions. They will also be able to scrutinize, classify and contrast new findings. They will be able to suitably evaluate the conduct of experts from industry and academia. They will be able to initiate contact with the experts and/or develop and understand both the Austrian and international markets.

prerequisites and co-requisites

not applicable

course contents

Example for a possible elective: Winter School
As part of the Winter School current structural changes within the sport and leisure industries will be considered and will be discursively contrasted from the perspectives of science as well as in practice. The students and international participants will be offered an interesting and challenging program which comprises of academic lectures and workshops from renowned speakers on current topics such as the recent 'Winter Sport Events - Challenges of Diversity and Inclusion'. The lectures and workshops will be combined with opportunities for practical experience, which will have an immediate practical relevance to the particular topics.

recommended or required reading

Bowdin, G. (Ed.) (2010): Events Management. 3. ed., Elsevier, Amsterdam (u.a.)
Lewinski-Reuter, V. & Lüdemann, S. (Hrsg.) (2008): Kulturmanagement der Zukunft: Perspektiven aus Theorie und Praxis. 1. Auflage, VS Verlag, Wiesbaden
Masterman, G. (2009): Strategic sports event management: an international approach. 2. ed., Olympic ed., Elsevier Butterworth-Heinemann, Amsterdam (u.a.)
Mintzberg, H.; Ahlstrand, B.; Lampel, J. (2012): Strategy Safari: Eine Reise durch die Wildnis des strategischen Managements. 2. aktualisierte Auflage, FinanzBuch-Verl., München
Müller-Funk, W. (2010): Kulturtheorie. Einführung in Schlüsseltexte der Kulturwissenschaften. 2. überarbeitete und erweiterte Auflage. A. Francke Verlag (UTB für Wissenschaft)

assessment methods and criteria

Immanent exam character (active participation and reflection)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Ingeborg Patsch, BA, MA

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable