Sports, Culture & Event Management PT
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Event Design (E)

level of course unit

second cycle, Master

Learning outcomes of course unit

This course deals with the creation of events. Students will learn to understand what measures should be taken in the staging of events and what currently constitutes state of the art technology.

prerequisites and co-requisites

not applicable

course contents

What is dramatic composition (dramaturgy)?
- The inner structure - with a focus on storytelling
- Storytelling from the point of view of neuroscience
- The outer structure - dramatic structures with regard to the arc of suspense

- Transmedia storytelling
- Creative techniques for event staging
- The practical development of a production by means of group exercises
- The production possibilities for event managers

The self-dramatization of an event coordinator on location
- The screenplay

New forms of event staging - Events 2.0
- The emergence of new types of event
- Social media marketing as an event tool
- Further interactive Events 2.0 tools

recommended or required reading

Bischof, Roland (2008): Event-Marketing. Cornelsen Verlag;
Blättler, Gassert, Parikka-Hug, Ronsdorf (2010): Intermediale Inszenierungen im Zeitalter der Digitalisierung. transcript Verlag;
Geißlinger/Raab (2007): Strategische Inszenierung. Carl-Auer Verlag;
Mikunda, Christian. (2005): Der verbotene Ort oder Die inszenierte Verführung. Redline Verlag;
Miller (2008): Digital Storytelling. Focal Press Verlag;
Philippi, Reinhard (2003): 30 Minuten für Veranstaltungs-Dramaturgie. Gabal Verlag;
Urthaler, Daniela (2010): Unvergessliche Veranstaltungen – Dramaturgie und Inszenierung von Events. VDM Verlag;

assessment methods and criteria

written examination (seminar paper)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. Lukas Rössler, MBA

year of study

1. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not applicable