Sports, Culture & Event Management PT
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Synergetic Potentials in Sports, Culture & Events Management

level of course unit

second cycle, Master

Learning outcomes of course unit

By considering sociological and cultural theory students will become versed in synergies and differences in sport and cultural event management.
This should sharpen their skills in conceptual design, theory construction and practical application, for example in synergetic formats such as cultural programs at large sporting events, sub-cultural events or trend sports. Topical priorities are fans and distinction, organizational models and participation, aesthetics and lifestyle, globalization and glocalization. Students will be able to identify, critically reflect upon and consider the socio-political, ethical, economical, ecological and global effects of various types of events (such as, for example, the Olympic Games or festivals).

prerequisites and co-requisites

not applicable

course contents

Fan culture in the cultural industry and competitive sports and audience development; identity construction at major sporting events and European capitals of culture; globalization and internationalization. For example: the Film Festival Circuit, biennials and the Olympic Games; cultural programs at major sporting events and (sub)culture to promote the image of sports companies; commercialization in sport and culture.

recommended or required reading

Enwezor, Okwui (2002): Großausstellungen und die Antinomien einer transnationalen globalen Form. Wilhelm Fink Verlag;
Garcia, Beatriz (2012): The olympic games and cultural policy; Gebhard, Winfried: „Fans und Distinktion“, in: Roose, Jochen et al (Hg.) (2010): Fans. Soziologische Perspektiven. VS Verlag Wiesbaden
Jarvie, Grant (2012): Sport, culture and society: an introduction.
Kothenschulte, Daniel (2009): Pixel aus Fleisch und Blut. Zhang Yimous Inszenierung der Olympia Eröffnung 2008. In: Frölich, Margrit et al (Hg.): Made in China. Schüren Verlag;
Lamprecht, Markus & Stamm, Hanspeter (2002): Sport zwischen Kultur, Kult und Kommerz. Seismo Verlag;
Palmer, C. (2013). Global Sports Policy. London: Sage.
Schwark, Jürgen (2002): Sporttourismus zwischen Kultur und Ökonomie: ethische Reflexionen
Steinecke, Albrecht (2007): Kulturtourismus: Marktstrukturen, Fallstudien, Perspektiven;

assessment methods and criteria

written examination (seminar paper)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Neil Peterson

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not applicable