Sports, Culture & Event Management PT
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Trends in Events Management

level of course unit

second cycle, Master

Learning outcomes of course unit

Students will become familiar with the underlying trends in event management:
- Trends in events in terms of participants, content and technical innovations
- Integration of new media and technology in event marketing, organization and planning
- Trends in the events industry, in particular regarding sustainability and 'Green Events' as well as in the field of 'Events 2.0'

Students will be able to evaluate the developments in terms of the economic, political and social effects. New trends will be recognized and used.

prerequisites and co-requisites

not applicable

course contents

The latest trends in the event industry will be dealt with and future trends will be analysed. Developments in event implementation in terms of technology and marketing will be identified. Students will become familiar with industry trends such as sustainability in event implementation ('Green Events') and the concept of 'Events 2.0'. This will be followed by a critical discussion of the emerging trends in the event industry.

recommended or required reading

Burkert, G., Reiter, A. (2005): Die Mayflower-Strategie. Neue Märkte. Neue Produkte. Neue Ziele. München

assessment methods and criteria

written examination (seminar paper)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Susanne Gellweiler

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not appplicable