Sports, Culture & Event Management PT
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Trends in Sportmanagement

level of course unit

second cycle, Master

Learning outcomes of course unit

Students will gain an understanding of the latest developments in sport management, in particular in the fields of betting, marketing and sponsorship.

prerequisites and co-requisites

not applicable

course contents

Analysis of the trends in international sports management. Discussion of current journal articles from the international sports management scene. Discussion and expert talks from guest speakers.

recommended or required reading

Parks, J.B., Quarterman, J. & Thibault, L. (Eds.) (2007). Contemporary Sport Management. 3rd edition. Champaign, Ill.: Human Kinetics.

European Sport Management Quarterly
Journal of Sport Management

assessment methods and criteria

written examination (seminar paper)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. Dr. Sebastian Kaiser-Jovy

year of study

1. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar degree)

mode of delivery

In-class course

work placement(s)

not applicable