Sports, Culture & Events Management FT
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International Events Management

level of course unit

second cycle, Master

Learning outcomes of course unit

Students are able to distinguish between different types of events, analyse their scope and identify the most important tools in events management. A focus is on the international trends, developments and cases in events management.

prerequisites and co-requisites

not applicable

course contents

- Alongside an introduction to the terminology of events management, different types of event and their applications will be identified.
- Analysis of the reasons (marketing, profit, image transfer) for events (B2B, B2C).
- Consideration of the various factors for the success of events
- Presentation of the influencing factors.
- Description of the implementation of event ideas, goals, design, control and final evaluation.
- Analysis of the safety considerations and responsible health and safety management.
- Illustration of the psychological elements of successful event planning.
- Outline of the principles of creative event design.

recommended or required reading

Beech, J., Kaiser, S., Kaspar, R. (eds.) (2014): Business of Events Management. Pearson, Harlow
Bladen, Charles: Events management. - 1. publ. 2012
Bowdin, G. A. J.: Events management. - 3rd ed 2010

assessment methods and criteria

written examination

language of instruction

English

number of ECTS credits allocated

4

planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Dr. Susanne Gellweiler

year of study

1st year of study

recommended optional program components

not applicable

course unit code

BC.EVE.1

type of course unit

compulsory (seminar degree)

mode of delivery

in-class course

work placement(s)

not applicable

Contact

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
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