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Destination Management: Developed Destinations

level of course unit

second cycle, Master

Learning outcomes of course unit

Students know the importance of brand management for developed tourism destinations and understand the potential synergies of the inclusion of events in the positioning of destinations.

prerequisites and co-requisites

not applicable

course contents

Students will be included in a discussion of the phenomenon of tourism and the most important key performance indicators will be established. The organization of tourism in developed destinations will be illuminated. With reference to practical examples the benefit of clear positioning of a destination will be clarified. By means of case studies, students will develop a comprehensive insight into the structure and organization of a tourist destination.

recommended or required reading

Morrison, A. M. (2013): Marketing and Managing Tourism Destinations. Routledge
Harrill, R. (2005): Fundamentals of Destination Management And Marketing. Educational Institute of the American Hotel Motel Association
Boniface, Brian; COOPER, Chris (2005): Worldwide Destinations. The geography of travel and tourism. Elsevier Butterworth-Heinemann, Oxford.

assessment methods and criteria

written examination

language of instruction

English

number of ECTS credits allocated

4

planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Mag. Stefan Pühringer, MA

year of study

1st year of study

recommended optional program components

not applicable

course unit code

OM.DEM.1

type of course unit

compulsory (seminar degree)

mode of delivery

in-class course

work placement(s)

not applicable

Contact

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
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