level of course unit
second cycle, Master
Learning outcomes of course unit
Students get a deep understanding of quantitative and qualitative methods and develop the ability to apply them. Furthermore, they are able to draw up their own complex research and set it out methodically and correctly. Students become familiar with the methods of quantitative and qualitative empirical social research, their strengths, weaknesses and areas of application. Through examples, they develop the necessary expertise to be able to design surveys and interview guidelines and correctly analyse and evaluate data.
The practical development of the aforementioned knowledge prepare students for the formal and methodological use of scientific propositions in their studies as well as in their future careers - the discussion and critical questioning of the scientific methodology of a task will also be taken into consideration.
prerequisites and co-requisites
A detailed look at the main methods of quantitative and qualitative empirical social research; Introduction to data analysis using SPSS or equivalent programs. Design and application of qualitative methods.
recommended or required reading
Creswell, J.W. (2012). Qualitative Inquiry and Research Design: Chossing Among Five Approaches. 3rd edition. Thousand Oaks et al: Sage.
Darlington, Yvonne / Scott, Dorothy (2002): Qualitative Research in Practice – Stories from the Field, Open University Press, Maidenhead / Philadelphia
Denzin, Norman K. / Lincoln, Yvonna S. (2000): Handbook of Qualitative Research, 2. Auflage, SAGE Publications, Thousand Oaks / London / New Delhi
Flick, Uwe (2006): An Introduction to Qualitative Research, 3. Auflage, SAGE Publications, London / Thousand Oaks /New Delhi
Getz, D. (2012): Event Studies: Theory, Research and Policy for Planned Events. Oxford: Butterworth-Heinemann.
Gill, J. & Johnson, P. (2010). Research Methods for Managers. 4th edition: London: Sage.
Madgalinski, T. (2013). Study Skills for Sports Studies. London: Routledge.
Rallis, S.F. & Rossman, G.B. (2012). New York: Guilford Press.
Rumsey, D.J. (2009). Statistics II for Dummies. Hoboken: Wiley.
Saukko, Paula (2006). Doing research in cultural studies: an introduction to classical and new methodological approaches. Sage Publications Ltd.
Spicer, J. (2004). Making Sense of Mulitvariate Data Analysis: An Intuitive Approach. Thousand Oaks et al.: Sage.
Yin, R.K. (2010). Qualitative Research from Start to Finish. New York: Guilford Press.
assessment methods and criteria
written examination (seminar paper)
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
integrated course, case studies, discussion, group work
semester/trimester when the course unit is delivered
name of lecturer(s)
Prof. (FH) Dr. Claudia Stura
year of study
1st year of study
recommended optional program components
course unit code
type of course unit
compulsory (seminar degree)
mode of delivery