level of course unit
second cycle, Master
Learning outcomes of course unit
Students are able to reflect on the specifics of digital events. They can judge on the appropriate occasions on which digital events make sense either as corporate marketing events in the events business or within the uprising tendency of digital festivals in the cultural industry. They understand the regulatory frameworks and the basics of Web2.0. They can apply digital tools and techniques to all kinds of digital events.
prerequisites and co-requisites
Digital event management basics.
Overview media use. How does web 2.0 affect our society, institutionalized behavioural patterns that occur IE throughout facebook.
Evaluation of social media tools that are appropriate for events management. Advantages/disadvantages. Fields of operations (pre, during, post phases).
Analysis and assessment regarding mobile devices and software. Sensible and efficient use of augmented reality, location based services, mobile tagging (qr), content sharing, Rfid, NFE, streaming, voting, invitation management, multi-touch.
New rising formats: cross media productions, social media events, transmedia storytelling etc.
recommended or required reading
Saget, A. (2012): The event marketing handbook. CreateSpace Independent Publishing Platform
Goldblatt, J. (2010): Special events. A new generation and the next frontier. Wiley
Allen, J. (2008): Event planning: the ultimate guide. Wiley.
Solis, B. (2011): Engage. Wiley
Lindstrom, M. (2011): Brandwashed. Crown Business.
Lieb, R. (2011): Content Marketing. Que Publishing
assessment methods and criteria
immanent exam character (final report)
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
integrated course, case studies, discussion, group work
semester/trimester when the course unit is delivered
name of lecturer(s)
Michael Clemens FRITZ
year of study
2nd year of study
recommended optional program components
course unit code
type of course unit
compulsory (seminar degree)
mode of delivery