Sports, Culture & Events Management FT
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Digital Events

level of course unit

second cycle, Master

Learning outcomes of course unit

Students are able to reflect on the specifics of digital events. They can judge on the appropriate occasions on which digital events make sense either as corporate marketing events in the events business or within the uprising tendency of digital festivals in the cultural industry. They understand the regulatory frameworks and the basics of Web2.0. They can apply digital tools and techniques to all kinds of digital events.

prerequisites and co-requisites

not applicable

course contents

Digital event management basics.

Overview media use. How does web 2.0 affect our society, institutionalized behavioural patterns that occur IE throughout facebook.

Evaluation of social media tools that are appropriate for events management. Advantages/disadvantages. Fields of operations (pre, during, post phases).

Analysis and assessment regarding mobile devices and software. Sensible and efficient use of augmented reality, location based services, mobile tagging (qr), content sharing, Rfid, NFE, streaming, voting, invitation management, multi-touch.

New rising formats: cross media productions, social media events, transmedia storytelling etc.

recommended or required reading

Saget, A. (2012): The event marketing handbook. CreateSpace Independent Publishing Platform
Goldblatt, J. (2010): Special events. A new generation and the next frontier. Wiley
Allen, J. (2008): Event planning: the ultimate guide. Wiley.
Solis, B. (2011): Engage. Wiley
Lindstrom, M. (2011): Brandwashed. Crown Business.
Lieb, R. (2011): Content Marketing. Que Publishing

assessment methods and criteria

immanent exam character (final report)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Michael Clemens FRITZ

year of study

2nd year of study

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar degree)

mode of delivery

in-class course

work placement(s)

not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
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