Organizational Theory & Strategic Management
level of course unit
second cycle, Master
Learning outcomes of course unit
This course, presented in English, deals at the beginning with classical theories of the organization. This will be followed by theories of symbolism and overview concepts (reframing, organizational metaphors, reframing organizations).
Various approaches will be addressed. In the latter cases the focus will be as follows:
- Behaviour theoretical approaches
- System theoretical approaches
- Situative approaches
Complementary to the topics of organization theory the following topics of strategic management will be addressed in depth: areas of strategy in the organization, marketing, competition, creativity and innovation ¿ as will also be the schools of strategic management according to Mintzberg (with the aspects design, positioning, entrepreneurship, planning, culture, learning, environment, cognitive, power and configuration). Finally the instruments of strategic management (five forces, BCG matrix, SWOT, stakeholder matrix . . .) will be presented in detail.
prerequisites and co-requisites
The students will become conversant with the classical theories of the organization and the basic propositions of behavior theoretical and system theoretical and situative approaches.
Using this as a starting point the students will acquire the ability to use unaided the most important analysis and planning instruments in order to obtain an overview of the situation of the company and its goals.
Furthermore, on the basis of quantitative data, they will be able to define the company goals and then to coordinate and control activities to achieve these goals
recommended or required reading
- Bolman, D. (2008): Reframing Organizations - Artistry, Choice and Leadership. John Wiley & Sons
- Mintzberg, H. / Ahlstrand, B. / Lampel, J. (2008): Strategy Safari - The Complete Guide Through the Wilds of Strategic Management. Prentice Hall
- Porter, M. (2003): The Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press
- Steinmann, H. / Schreyögg, G. (2002): Management, Grundlagen der Unternehmensführung, Konzepte - Funktionen - Fallstudien. Gabler
assessment methods and criteria
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
Lecture, group work, presentation and task discussion
semester/trimester when the course unit is delivered
name of lecturer(s)
Mark Romanelli_HBL, MBA
year of study
recommended optional program components
course unit code
type of course unit
compulsory (integrated lecture)
mode of delivery