Web Communication & Information Systems PT
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Master's Thesis

level of course unit

second cycle, Master

Learning outcomes of course unit

When working for and on their thesis the students acquire the competence to carry out to the appropriate academic standards complex academic research projects they have themselves designed.

prerequisites and co-requisites

not applicable

course contents

The topic for the master's thesis is to be chosen from the range of topics of the respective degree program (Digital Marketing or Web Communication & IT Systems). The addressed research question will be presented in the form of an academic research paper, that is, a master’s thesis. The student will do this on his/her own responsibility and without external help (with specified sources and material resources). This method of working will ensure that the students are in a position to tackle a problem both according to the principles of academic work and in an application-oriented manner. Within the framework of the master's tutorial the students will be supervised and accompanied as they prepare and write their master’s thesis. The student alone is to choose a topic, structure the thesis and prepare a detailed schedule for the work. This will take place above all by critical involvement with possible problems and hypotheses. The responsible supervisor will guide the students in their work. The academic methodology and formal design of the work and also the time management for the work will be discussed within the framework of individual coaching.

recommended or required reading

- Atteslander, P. (2010): Methoden der empirischen Sozialforschung. 13. Auflage, ESV - Eco, U. (2003): Wie man eine wissenschaftliche Abschlussarbeit schreibt. 10. Auflage, C.F. Müller

assessment methods and criteria

Master's Thesis & Tutorials

language of instruction

German or English

number of ECTS credits allocated

18

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

4

name of lecturer(s)

director of studies

year of study

2

recommended optional program components

not applicable

course unit code

MPA.3

type of course unit

compulsory (integrated lecture)

mode of delivery

seminar paper

work placement(s)

not applicable