International Event Management

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

first cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students will be able:
- to distinguish between different types of events and analyze their scope.
- understand and apply event planning and management tools and processes.
- to appreciate the complexity of event planning and management.
- to analyze different kinds of information and data.
- to articulate and present arguments and ideas.
- to cooperate with their peers by working in groups, conduct joint information and find solutions to practical programs.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

- Event typologies and classifications
- Event planning models and planning stages
- Event life cycle
- Stakeholder analysis
- Event idea generation
- Event logistics and operations
- Event evaluation

empfohlene Fachliteratur

Bladen, C., Kennell, J., Abson, E. and Wilde, N. (2017). Events
management: An introduction. 2nd ed. London, Routledge
Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2010). Events Management. 3rd ed. Oxford: Elsevier Butterworth-Heinemann
Ferdinand, N. and Kitchin, P. (2016). Events management: An
approach. 2nd ed. SAGE Publications Ltd.
Getz, D. and Page, S. (2019). Event studies: Theory, research and policy for planned events. 4th ed. London, Routledge.
Raj, R., Walters, P. and Rashid, T. (2017). Events management:
principles and practice. 3rd ed. London, SAGE Publications Ltd.
Shone, A. and Parry, B. (2019). Successful event management: A practical handbook. 5th ed. USA, Cengage Learning.