Sports, Culture & Events Management VZ
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Intercultural Management

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students comprehend the basic knowledge of intercultural management and can apply them on the specific fields of arts, sports and events management. They understand the needs and benefits of a deeper understanding of different cultures and therefore motivate intercultural teams to authentic achievements. They are able to reflect on the relativity of their own values and recognize that there are no recipes for intercultural understanding, but basic questions, that one has to pose himself before getting in action.

Voraussetzungen laut Lehrplan

not applicable


To meet the challenges of international cooperation projects, intercultural management is an essential tool. In general, intercultural management theories differ in several levels of intercultural understanding and make a key point in communication. The latter includes verbal and non-verbal communication considering facial expression, clothing, salutation, the sound of a language in case of face-to-face communication. Virtual exchange through email or other mediatized forms depend in a higher degree on the power of the written or spoken word and needs a deeper comprehension of social structures and symbolic meanings of a culture and society. Especially in the field of the arts, sports and events, intercultural communication transcends mere business goals, as the subjects itself are related to the values and rules of societies: Football or soccer or American football? Bollywood or Hollywood or Nollywood? Big in Japan? Male or female counterpart? Do I understand the political background of a certain country and respect other forms of living together? The lecture introduces basic theories of intercultural management and applies them to the fields of sports, arts and events.

empfohlene Fachliteratur

Edward T. Hall (2003): Understanding different cultures (French, German, Americans), Intercultural Press
Fons Trompenaar (2011): Riding the waves of Culture, London.
Fons Trompenaar (2004): Business across cultures
Hofstede, Geert (2005): Cultures and organizations. Software of the minds. McGrawHill

Bewertungsmethoden und -kriterien

written Examination



Anzahl der zugewiesenen ECTS-Credits


Semesterwochenstunden (SWS)


geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird


Name des/der Vortragenden

Mark Romanelli, MBA


1st year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls


Art der Lehrveranstaltung/des Moduls

compulsory (lecture)

Art der Lehrveranstaltung

in-class course


not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
+43 5372 71819 176
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+43 5372 71819 500
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