Sports, Culture & Events Management VZ
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International Trends in Sports, Culture & Events Management

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Trends in sports management:
Students understand the recent developments in sports management.

Trends in culture management:
Students understand the latest developments in cultural management and the considerable challenges in cultural financing and marketing.

Trends in events management:
Students know the underlying trends in events management:
- Trends in events in terms of participants, content and technical innovations.
- Integration of new media and technology in event marketing, organization and planning.
- Trends in the events industry, in particular regarding sustainability and 'Green Events' as well as in the field of “Events 2.0”.

Students are able to evaluate the developments in terms of the economic, political and social effects. New trends are recognized and used.

Voraussetzungen laut Lehrplan

not applicable


Analysis of the trends in international sports management. Discussion of current journal articles from the international sports management scene. Discussion and expert talks from guest speakers.

Analysis of the trends in culture management. Discussion of current journal articles from the international culture management scene.

The latest trends in the event industry will be dealt with and future trends will be analysed. Developments in event implementation in terms of technology and marketing will be identified. Students will become familiar with industry trends such as sustainability in event implementation (“Green Events”) and the concept of “Events 2.0”. This will be followed by a critical discussion of the emerging trends in the event industry.

empfohlene Fachliteratur

Parks, J.B., Quarterman, J. & Thibault, L. (Eds.) (2007). Contemporary Sport Management. 3rd edition. Champaign, Ill.: Human Kinetics.
Florida, R. (2002): The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life. Cambridge
Houlihan, B. & Green, M. (2013). (eds.). Routledge Handbook of Sports Development. London: Routledge.
Hylton, K. (2013). Sport Development. Policy, process and practice. London: Routledge.
Pedersen, P.M., Parks, J.B., Quarterman, J. & Thibault, L. (eds.) (2011). Contemporary Sport Management. 4th edition. Champaign, Ill.: Human Kinetics.

Journals (online via FH-Library):
European Sport Management Quarterly
Journal of Sport Management
Sport Management Review
Sport Marketing Quarterly

Bewertungsmethoden und -kriterien

written examination (seminar paper)



Anzahl der zugewiesenen ECTS-Credits


Semesterwochenstunden (SWS)


geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird


Name des/der Vortragenden

Neil Peterson


2nd year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls


Art der Lehrveranstaltung/des Moduls

compulsory (seminar degree)

Art der Lehrveranstaltung

in-class course


not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
+43 5372 71819 176
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