Sports, Culture & Events Management VZ
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Strategic & Innovation Management

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students are able to differentiate between the key concepts in the orientation of an organization - mission, vision and strategy. They also understand how strategy is a tool to decide which position the organization should adopt in the future and are able to identify the key elements of a strategy within an organization - competitive advantage, demarcation, goals. They become familiar with well-established tools in strategic planning and are able to apply them in real world problems. In particular, they develop an understanding of current topics in innovation management.

Voraussetzungen laut Lehrplan

not applicable


The 10 schools of strategic management (according to Henry Mintzberg): Design School, Planning School, Positioning School, Entrepreneurial School, Cognitive School, Learning School, Power School, Cultural School, Environmental School and Configuration School; with a particular focus on the competitive aspects of the Positioning School (Michael Porter) and the organizational aspects of the Configuration School. The course takes a strategic management approach to the development and implementation of strategies in various industries as a starting point for the development of appropriate innovation-oriented points of view.

empfohlene Fachliteratur

Mintzberg, H. / Ahlstrand, B. / Lampel, J. (2008): Strategy Safari - The Complete Guide Through the Wilds of Strategic Management. Prentice Hall
Porter, M. (2003): The Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press
Taylor, Tracy (2007) Managing People in Sports Organizations: A strategic Human Resource Perspective, Taylor& Francis

Bewertungsmethoden und -kriterien

written examination (seminar paper)



Anzahl der zugewiesenen ECTS-Credits


Semesterwochenstunden (SWS)


geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird


Name des/der Vortragenden

Mark Romanelli, MBA


1st year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls


Art der Lehrveranstaltung/des Moduls

compulsory (seminar degree)

Art der Lehrveranstaltung

in-class course


not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
+43 5372 71819 176
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