Sports, Culture & Events Management VZ
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Strategic Events Management: Cultural Events

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students understand the specific challenges of cultural events in urban and regional environments. They can reflect critically on policies and values and conceptualize cultural events for the benefit of audiences, artists and the destination. They are able to plan and control the realization of the event and appreciate the potential of a perfect documentation after the event.

Voraussetzungen laut Lehrplan

not applicable


Cultural events express and establish relations between societies or communities and their environment. Urban environment and regional ones provide different challenges and aspects to consider. Strategic events management for cultural events focuses on a conceptualization that respects social and ecological environments. It aims on soft innovation and features surprises in the way to get a new notion of the place and time. Especially for regional cultural events, local cooperations through sponsoring, tourism et al and the employment of local artist can serve as crucial tools in order to anchor the event. This as a base, the seminar emphasizes common know how of strategic events management: integrated communication and marketing, project management involving stake holders, engaging audiences, monitoring for ecological, social and artistic goals, selfcritical intern closure and detailed documentation for feeding forward.

empfohlene Fachliteratur

Hewison, Robert (2011): The cultural leadership handbook: How to run a creative organization; Gover
Falk, J. H. (2006): Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions. AltaMira Press
Sliwa, M. (2011): Strategies for Culture. Culture for Development – Strategic Management of a Cultural Institution. Mik
Yeoman, I. (2006): Festival and events management: an international arts and culture perspective. Elsevier Butterworth-Heinemann

Bewertungsmethoden und -kriterien

written examination



Anzahl der zugewiesenen ECTS-Credits


Semesterwochenstunden (SWS)


geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird


Name des/der Vortragenden

Neil Peterson


2nd year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls


Art der Lehrveranstaltung/des Moduls

compulsory (seminar degree)

Art der Lehrveranstaltung

in-class course


not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
+43 5372 71819 176
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