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Strategic & Innovation Management

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

first cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students:
- will have a working knowledge of the concept of strategy and strategic management in general business.
- are able to differentiate between the key concepts in the orientation of an organization - mission, vision and strategy.
- will be able to demonstrate knowledge and application of several well-known developmental and analytical strategic frameworks and be able to demonstrate their application to analyze, assess, and evaluate various situations.
- will have the ability to select and apply the lessons learned in solving problems and synthesize solutions to scenarios related to the management of sports, culture, and events.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

- Fundamental concepts of strategy and strategic innovation (general strategy)
- Key concepts of strategic positioning and general competitive strategy frameworks for industry analysis. (Michael Porter)
- Innovation strategy for creating unique products, services, and market positions (Blue Ocean Strategy)
- Tools for translating strategic vision into organizational action (The Balanced Scorecard, and others)

empfohlene Fachliteratur

Kaplan, Robert S., & Norton, David P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, (July-August 2007), 150-161.
Kim, W. Chan., & Mauborgne, Renée (2004). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business Review, (October 2004), 76-84.
Porter, Michael E. (1996). What is Strategy? Harvard Business Review, (November-December 1996), 61–78.
Porter, Michael E. (2008). The five competitive forces that shape strategy. Harvard Business Review, (January 2008), 78–93.
Porter, Michael E. (1980). Generic Competitive Strategies. In Competitive Strategy - Techniques for Analyzing Industries and Competitors (pp. 34-46). New York, NY: Free Press.

Bewertungsmethoden und -kriterien

examination

Unterrichtssprache

Englisch

Anzahl der zugewiesenen ECTS-Credits

3

eLearning Anteil in Prozent

20

Semesterwochenstunden (SWS)

2

geplante Lehr- und Lernmethoden

integrated course

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

2

Name des/der Vortragenden

Mark Romanelli, MBA

empfohlene optionale Programmeinheiten

keine

Kennzahl der Lehrveranstaltungen/des Moduls

vz.MS.3

Art der Lehrveranstaltung/des Moduls

Integrierte Lehrveranstaltung

Art der Lehrveranstaltung

Pflichtfach

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
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