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Public Relations in SCEM

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

first cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

- Students are familiar with the innovative handling of media and its function within the project process.
- Students will master the strategies of action in speaking, writing, and visual acting. They will know the different media formats and can assign them accordingly.
- Students will develop a confident, trustworthy, and convincing demeanor through the use of presentations.
- Students will have a clear, concise use of language and subject-specific terminology. They will learn to discuss and critically engage with different media content.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

- Presentation of basic texts on dealing with media
- Iconography and oral traditions
- Historical understanding of writing
- Writing of press releases, announcement texts (flyers, posters, brochures etc.)
- Free speaking (radio, television, company videos etc.), lecture speaking, welcome speech, presentation
- Innovative distribution of ideas as acquisition of competence in scientific education

empfohlene Fachliteratur

Argenti, P. A. (2009). Corporate Communication (5., Aufl.). Boston [u.a.]: McGraw-Hill.
Cornelissen, J. (2014). Corporate Communication (4., Aufl.). Thousand Oaks: Sage.
Gregory, A. (2015). Planning and managing public relations campaigns: A strategic approach (Fourth edition). PR in practice. London: Kogan Page.
Grunig, J. E., Dozier, D. M., Ehling, W. P., Grunig, L. A., Repper, F. C., & White, J. (Eds.) (1992). Excellence in Public Relations and Communication Management. Hillsdale: L. Erlbaum Associates.
Van Ruler, B., & Körver, F. (2019). The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy. New York [u.a.]: Peter Lang.

Bewertungsmethoden und -kriterien

examination

Unterrichtssprache

Englisch

Anzahl der zugewiesenen ECTS-Credits

4

eLearning Anteil in Prozent

0

Semesterwochenstunden (SWS)

2

geplante Lehr- und Lernmethoden

seminar

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

3

Name des/der Vortragenden

Mag. Florian Bauer

Kennzahl der Lehrveranstaltungen/des Moduls

vz.SC.5

Art der Lehrveranstaltung/des Moduls

Seminar, Diplomandenseminar, Praktkumsbegleitendes Seminar

Art der Lehrveranstaltung

Pflichtfach

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
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