FH Kufstein Studieren International Business(E)
International

International Business(E)

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

non

Lernergebnisse der Lehrveranstaltung/des Moduls

Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing

Voraussetzungen laut Lehrplan

Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business

Lehrinhalte

· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing

empfohlene Fachliteratur

Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)

Bewertungsmethoden und -kriterien

Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)

Unterrichtssprache

Englisch

Anzahl der zugewiesenen ECTS-Credits

3

eLearning Anteil in Prozent

0

Semesterwochenstunden (SWS)

2

geplante Lehr- und Lernmethoden

· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

2

Name des/der Vortragenden

Mark Romanelli, MBA

Studienjahr

/

empfohlene optionale Programmeinheiten

non

Kennzahl der Lehrveranstaltungen/des Moduls

IP_BUS110

Art der Lehrveranstaltung/des Moduls

Integrierte Lehrveranstaltung

Art der Lehrveranstaltung

Pflichtfach

Praktikum/Praktika

Not applicable.

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