FH Kufstein Studieren Cross Cultural Management(E)
International

Cross Cultural Management(E)

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

First Cycle

Lernergebnisse der Lehrveranstaltung/des Moduls

Upon successful completion of the course, students will:
 Have a general awareness of the existence of various international business standards
 Know basic differences in international business operations
 Understand and explain issues of cultural awareness when conducting international business
 Understand the fundamentals of global business etiquette
 Explain and apply the concept of cultural awareness
 Perform an business cultural analysis (LESCANT) on a country and explain the implications of the results of the analysis

Voraussetzungen laut Lehrplan

Basic understanding of the fundamentals of business administration

Lehrinhalte

 Overview of the field of international business
 Cultural dimensions of international business
 Global business etiquette
 Cultural awareness
 LESCANT Model (David Victor) of country analysis
recommended or required reading
Instructor provided course materials
Understanding Cross-Cultural Management, 3rd Edition by Marie-Joelle Browaeys & Rober Price (2015)
Global Business Etiquette: A guide to international communication and customs by Jeanette S. Martin and Lillian H. Chaney (2008)

empfohlene Fachliteratur

Instructor provided course materials
Understanding Cross-Cultural Management, 3rd Edition by Marie-Joelle Browaeys & Rober Price (2015)
Global Business Etiquette: A guide to international communication and customs by Jeanette S. Martin and Lillian H. Chaney (2008)

Bewertungsmethoden und -kriterien

Lecture discussion and case study participation (10%)
Country Analysis – written (20%)
Country Analysis – presentation (20%)
Written Test (50%)

Unterrichtssprache

Englisch

Anzahl der zugewiesenen ECTS-Credits

3

eLearning Anteil in Prozent

0

Semesterwochenstunden (SWS)

2

geplante Lehr- und Lernmethoden

 In class lecture
 Discussion
 Case study analysis
 LESCANT country analysis (group project)
 Group presentations

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

1

Name des/der Vortragenden

Mark Romanelli, MBA

Studienjahr

1

empfohlene optionale Programmeinheiten

non

Kennzahl der Lehrveranstaltungen/des Moduls

IP_BUS126

Art der Lehrveranstaltung/des Moduls

Integrierte Lehrveranstaltung

Art der Lehrveranstaltung

Pflichtfach

Praktikum/Praktika

not applicable

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