Business Planning(E)
Niveau der Lehrveranstaltung/des Moduls laut Lehrplan
Third year
Lernergebnisse der Lehrveranstaltung/des Moduls
Upon successful completion of this course, students will be
able to:
1. Identify suitable paths to small business ownership.
2. Develop a feasibility study of the strengths and
weaknesses of the proposed business opportunity.
3. Demonstrate the ability to design and produce a
detailed written business plan.
4. Demonstrate the ability to create and deliver an effective
oral presentation of the new venture business plan.
Voraussetzungen laut Lehrplan
basic knowledge in management, marketing and finance
Lehrinhalte
- Discovering entrepreneurial opportunities
- Business Plan: Introduction, Sample Case and General
Outline
- Competitive advantage of small businesses
- Paths to Small Business Ownership
- The New Venture Business Plan
- Role, need and preparation of the business plan
- Developing the details of the business plan
- Finding sources of financing
- Preparing a targeted presentation
- Preparing a targeted pitch
empfohlene Fachliteratur
- Harvard (2007): Creating a Business Plan: Expert
Solutions to Everyday Challenges, Harvard
Business School Press
- Ford et al. (2007): The Ernst & Young Business
Plan Guide, John Wiley & Sons
- Sahlmann (2008): How to Write a Great Business
Plan, Harvard Business School Press
- Brown (2015): Writing A Business Plan that Works:
Create a Winning Business Plan and Strategy For
Your Start-up Business, CreateSpace
Bewertungsmethoden und -kriterien
written business plan, presentation and pitch
Unterrichtssprache
Englisch
Anzahl der zugewiesenen ECTS-Credits
3
eLearning Anteil in Prozent
0
Semesterwochenstunden (SWS)
2
geplante Lehr- und Lernmethoden
presentations, open class discussions, team work,
individual team coachings, readings
Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird
2
Name des/der Vortragenden
Prof. (FH) Dr. Christian Vohradsky
Studienjahr
Not applicable.
empfohlene optionale Programmeinheiten
non
Kennzahl der Lehrveranstaltungen/des Moduls
IP_BUS105
Art der Lehrveranstaltung/des Moduls
Integrierte Lehrveranstaltung
Art der Lehrveranstaltung
Pflichtfach
Praktikum/Praktika
Not applicable.
