The "Me Brand” - Influencing factor for your career (E)
Niveau der Lehrveranstaltung/des Moduls laut Lehrplan
First Cycle
Lernergebnisse der Lehrveranstaltung/des Moduls
Better understanding of the relationship between brand and marketing. Better understanding of your own impact on others. Better understanding of your own personality. Development of a brand book for your own “Me Brand”. The output should be a basis for further job and personality development.
Voraussetzungen laut Lehrplan
No prerequisites necessary
Lehrinhalte
Among other things, we will use the 12 Brand Archetypes, which are based on the research findings of C.G. Jung, to work out how the universal archetypes, which are associated with certain emotions, characteristics and goals, function in business, with managers and with customers or employees. Intangible elements such as experiences, evaluation, etc. that people associate with the "Me Brand I" are also addressed.
empfohlene Fachliteratur
Sinek, Simon: Start with Why: How Great Leaders Inspire Everyone To Take Action, 2009.
Jung, Lorenz (Ed.), C.G. Jung: Archetypes: Archetypes and Active Forces of the Collective Unconscious, 2022.
Bewertungsmethoden und -kriterien
Collaboration, presentations, group work, final paper. Level of activity, precision, clarity of thought, convincing presentation.
Unterrichtssprache
Englisch
Anzahl der zugewiesenen ECTS-Credits
3
eLearning Anteil in Prozent
0
Semesterwochenstunden (SWS)
2
geplante Lehr- und Lernmethoden
Lecture, Conversation, Collective discussions, Role play, Demonstration, Exercises
Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird
1
Name des/der Vortragenden
Dr. Bernd Wollmann
Kennzahl der Lehrveranstaltungen/des Moduls
IP_BUS131
Art der Lehrveranstaltung/des Moduls
Integrierte Lehrveranstaltung
Art der Lehrveranstaltung
Pflichtfach
Praktikum/Praktika
none
