Trends in International Marketing (E)
Niveau
1. Study cycle, Bachelor
Learning outcomes of the courses/module
The students:
• know current trends in marketing and are able to integrate them into the overall context of the knowledge they have acquired so far.
• can critically reflect the described trends and answer knowledge transfer questions.
• find similarities and differences between theory and practice and deal with them in a solution-oriented way.
• know current trends in marketing and are able to integrate them into the overall context of the knowledge they have acquired so far.
• can critically reflect the described trends and answer knowledge transfer questions.
• find similarities and differences between theory and practice and deal with them in a solution-oriented way.
Prerequisites for the course
none
Course content
• Based on current literature on marketing and marketing-related areas, topics are selected and treated on a case-by-case basis.
• The choice of topics is made either by the students or by the respective course directors
• In some cases, experts and practitioners from the business world are used to pre-sent specific questions from their companies
• The choice of topics is made either by the students or by the respective course directors
• In some cases, experts and practitioners from the business world are used to pre-sent specific questions from their companies
Recommended specialist literature
• Excerpts from current textbooks
• Current articles from professional journals
• Current articles from professional journals
Assessment methods and criteria
Portfolio
Language
English
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
3