General Management MBA Focus Leadership
Overview
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Location:
FH Kufstein Tirol
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Duration:
4 semesters: E-Learning & attendance once a month; Friday and Saturday, 09:00 - 17:30
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Language:
100% German -
Academic Program:
Part-time
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Certificate:
Master of Business Administration (MBA) with 120 ECTS credits
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Price:
Euro 3.950,- -
Start:
Summer term 2025
PROFILE OF THE COURSE
In the part-time General Management MBA with a focus on leadership, participants receive state-of-the-art management knowledge in four semesters, taught by experts from academia and practice. The qualification profile is made up of all relevant business disciplines and aims to provide a holistic skills portfolio for a modern manager with vision.
By integrating digital and psychological aspects of holistic management, students are comprehensively prepared for future management challenges and hone their personalities in the process. Strong practical orientation with real business cases, personal and individual support and coaching in small groups form the foundation of the MBA General Management with a focus on leadership.
Benefits
- Innovative business management tools, concepts and methods
- Sharpening your profile and developing as a manager
- Directly applicable knowledge in practice
- Personal development
- Strategic vision
Benefits for your Company
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360° management training with strong practical transfer
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Important soft skills in the area of leadership
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entrepreneurial competence
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Integral consideration of trends and digital aspects
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Modern management development to promote high potentials
Curriculum
360° Business Strategy & Digitalization
AI in strategic management
- Semester 1
- 6 ECTS
• Überblick über Generative KI und ihre Anwendungsbereiche • Einführung in Large Language Models (LLM) • Anwendung von Generativen KI-Modellen in der Bild- und Textgenerierung • Ethische Überlegungen im Umgang mit Generativen Modellen • Automatisierung von (Management-)Aufgaben und Geschäftsprozessen • Kundeninteraktion und Personalisierung • Prognosen und Analytik zur Nutzung von KI im strategischen Management
DetailsStrategic Marketing Management
- Semester 1
- 6 ECTS
• Basics of marketing strategies (offline & online) • Digital media and tools, communication and marketing tools • Basics of social media marketing and aspects of viral marketing/digital word of mouth via social media • Overview of customer experience management and the two constituent blocks of customer satisfaction and customer loyalty • Customer journey and changing consumer behavior on the web • Strategies and possible applications of CRM for customer loyalty • Options for addressing target groups via targeting and aspects of tracking user activities (segmentation strategies) • Support options along the customer journey and linking the increasing number of customer contact points (touchpoints) • Use of artificial intelligence to personalize and automate marketing campaigns • Integration of sustainability aspects into brand communication and positioning
DetailsStrategic management and digital business models
- Semester 1
- 6 ECTS
Participants will learn current approaches, methods and tools of strategic management in companies. These include: • Fundamentals of Strategic Management • General Management Navigator and Business Intelligence Models • Strategy Process Models (including descriptive models and Harvard Business School model) • Design Models of Strategic Management (Business Unit Strategy) • Strategic Portfolio Management (Technology and Innovation Portfolio Development) • Evaluation Models in Strategic Management • Value Creation Processes and Value Chain Management Performance Measurement in Strategic Management • Strategic E-Business Management • Use of artificial intelligence in strategic management • Importance and application of sustainability strategies in the corporate context
DetailsFinancing, investment and Monitoring
- Semester 1
- 6 ECTS
• Finance, accounting and controlling as a management tool • Terms, tasks and methods of controlling as well as outlook on new controlling fields • Integrated planning, control and information system • Strategic and operative controlling incl. controlling tools • Key figure-oriented corporate management • Cost management and efficiency increase • Key points of investment and financing policy • Sustainability controlling and ecological accounting • Use of artificial intelligence in controlling for data analysis and forecasting
DetailsMarket Research & Methods
- Semester 2
- 6 ECTS
• Secondary, qualitative, quantitative research • Questionnaire development and design • Data modeling, coding and test procedure selection • Introduction to online questionnaire design: Question variants, dynamic content, sending and evaluating responses • Selected descriptive indicators, extension by inferential statistical methods • Procedure and execution of interviews, transcription, coding of texts (category formation and generalization) • The content-analytical procedure model (qualitative content analysis) • Basics of data analysis: descriptive statistics and inferential statistics • Use of AI-supported tools for research and data visualization • Presentation and communication of research results • Ethics in research: data protection, anonymity, informed consent
DetailsPractical Transfer & Methodological Competence
Academic Methods I
- Semester 1
- 6 ECTS
• Formal aspects of academic papers (Master Thesis guidelines of the FH Kufstein Tirol) • Aims and components of academic papers • Development of a research question, hypothesis • The research process (literature research and literature review) • Scientific theoretical aspects and scientific discourse • Exposé, disposition and topic identification • Use of databases and scientific search engines • AI-based research and evaluation of scientific literature • Use of consistent citation styles • Writing and structuring scientific texts • Avoiding plagiarism and ethical guidelines in scientific work
DetailsInterdisciplinary project study
- Semester 2
- 3 ECTS
• Introduction to interdisciplinary work and project management • Definition and planning of a project in your own company • Implementation of the project including regular milestones • Final presentation and documentation of the project
DetailsAcademic Methods II: Coaching & Mentoring
- Semester 2
- 3 ECTS
In this course, a group of students is assigned a mentor who accompanies and supports the students through the process of finding ideas for a Master Thesis topic to the implementation of an exposé. Individual mentoring, but also exchange within the group is activated, guided and encouraged. This should trigger a first process of finding ideas for topics of the Master Thesis and initiate a description of the project in the form of an exposé. • Techniques of topic identification, development, delimitation and preparation (pre-exposé) • Presentation and discussion of best practice exposés and theses • Individual coaching and mentoring on possible questions regarding the Master Thesis • Intensive exchange and promotion of creativity • Academic reviews: Digital library and research tools • Exposé creation • Application of citation and source management software • Development and presentation of a research concept • Use of feedback and peer review processes to improve the exposé
DetailsDesign Thinking & Innovation
- Semester 4
- 6 ECTS
• Concept of Design Thinking and the customer claim (in the socio-legal triangular relationship/double customer concept) • Strategic set-up of Design Thinking projects • Design Thinking Process (What is? What if? What wows? What works?) • Ten Tools of Design Thinking (visualization, Journey Mapping, Value Chain Analysis Mind Mapping, Brainstorming, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Learning Launch) • Developing products and services in a human-centered way; from problem to solution concept • Strategic business development • Assessing and evaluating innovation concepts • Design thinking in teams and organizations • AI-supported idea generation and concept development
DetailsMaster Thesis & Kolloquium
- Semester 4
- 24 ECTS
Students must independently complete a Master thesis of 20 ECTS = 500 h. Regular meetings to discuss the current status and progress of the Master thesis with the accompanying academic supervision serve as support. In the context of a colloquium with the scope of 2 ECTS = 50h, the following course contents are dealt with: • independent development and elaboration of an interdisciplinary topic • finding and justifying the methodology • content-related and organizational help for the preparation of the Master's thesis • presenting and defending academic papers • leading discussions about academic papers Master Thesis: 20 ECTS Final examination: 2 ECTS Colloquium for the Master Thesis: 2 ECTS
DetailsSpecialization in Leadership 4.0
Integrative case study in leadership management
- Semester 3
- 6 ECTS
Participants must carry out a project of 5 ECTS = 125 h independently in small groups. The basis for this is a set objective. In order to also build on the social skills of the students, the projects are carried out in student teams under independent leadership and team building, planning, monitoring, communication, coordination, budgeting, etc.). The role of the course leader is focused on coaching the students. Depending on the practical project or integrative case study, skills such as the analysis of a business case, economically responsible decision-making competence, risk management, intercultural action competence, organizational and social competence, budget competence and project management are forced and taught. The abovementioned learning and teaching objectives are ensured by an actual implementation of the solution approach. Exemplary presentation of the course content to be taught: - Joint kick-off course - Project briefing by the client - Project development and management - Interim presentations and final presentation - Coaching - Implementation and completion - Support during implementation - Evaluation and feedback rounds - Follow-up reporting and documentation - Project presentation - Final workshop and lessons learned
DetailsLeadership in the digital age
- Semester 3
- 6 ECTS
• Basics of leadership and central leadership theories • Leadership style typologies • Digital leadership • Basics of agile culture and agile leadership • Basics of SCRUM • Leadership culture in the VUCA world • Emotional intelligence in leadership • AI-supported leadership development
DetailsTrends in Leadership Management
- Semester 3
- 6 ECTS
The contents of this ILV are not fixed, but are adapted to the currently prevailing trends. Content examples may include: • Leadership Excellence • Team & Leadership Development • Business Development • Labor & Employer Relations • Working Worlds 4.0 (Transformational Leadership) • Change management • Conflict management and mediation
DetailsPsychology for managers
- Semester 3
- 6 ECTS
• Overview of the most important basic terms and issues, paradigms, theories and methods of personality psychology • Classification of personality (Big Five and personality types) • Development of individual differences • Appreciation and dealing with different personalities • Basics of leadership psychology • Individual employee management and "type-appropriate" communication • Stress management and resilience in leadership • Use of AI in personality analysis
DetailsBusiness Management & Organizational Development
Change Management
- Semester 2
- 6 ECTS
- Strategy development and implementation in the context of change projects - Concepts, instruments and process models of change management and communication in the change process - Human behavior during change and leadership tasks during change - Success factors in change management (opportunity management) - Initiation, design and implementation of change processes - Fundamentals of conflict management: conflict resolution models and model process of a conflict discussion - Neutrality and leadership responsibility in a tense relationship - Mediation process and process management skills - Transformational leadership - Evaluation and control of change projects - Integration of AI into the corporate culture and structure
DetailsLaw for managers
- Semester 2
- 6 ECTS
Fundamentals: • Distinction between private law and public law • Basics of property law • The natural and legal person (legal capacity and capacity to act) • General contract law • Basic data protection regulation • Legal forms of companies • Legal regulation of artificial intelligence • AI-supported legal advice and research Labor law & drafting of employment contracts: • Elements and drafting of the employment contract • Rights and duties of employer and employee • Co-determination, dismissal and protection against dismissal • Effects of AI on employment relationships Liability aspects of management: • Overview of corporate criminal law • Basics of liability and insurance issues • Liability avoidance and aspects of competition and corporate law • Liability for damage caused by AI systems
DetailsHuman Resource Management
- Semester 2
- 6 ECTS
• Basics of human resources management and human resource management: Human resources management in the overall system of business processes: Tasks and functions of individual sub-areas of personnel management • Basics of operational and strategic personnel management • Organizational culture and development: Conflicts in organizations and organizational diagnosis • motivation theories, employee interviews as an instrument of personnel management • concepts and instruments of structural and process organization • interaction between personnel and organizational development • work structuring: Job Enrichment, Job Enlargement • Operational and Strategic Personnel Controlling • Leadership Methods, Styles and Techniques, Framework Model and Determinants of Leadership • Basics of Industrial, Organizational and Personnel Psychology • Employer Branding and Recruiting Strategies • Diversity Management and Inclusion
DetailsPersönlichkeitsentwicklung & Kommunikation
- Semester 3
- 6 ECTS
- Basics: Supervision and coaching theories with practical application - Coaching approaches for managers and promoting resilience - Rhetoric, conversation and presentation techniques - Dealing with your own limits: Recognizing beliefs and blind spots - Motivation theories - Application of the inner team in self-reflection and decision-making - Use of AI in personal development
DetailsDidactic Concept
Using a blended learning model - i.e. combining online units for self-study and compact classroom units - ensures that the course is compatible with work and family life.
Prerequisites
- University degree (at least 180 ECTS) and at least one year of subject-specific professional experience
- In exceptional cases, there is a possibility of admission for persons without a first university degree, in which at least three years of relevant professional experience can be recognized as equivalent.
Certificate
- Master of Business Administration (MBA) with 120 ECTS credits
Team
Prof. (FH) Dr. Kristina Kampfer
Scientific Director
Georg Greiderer
Office Management
Daniela Stöckl
Office Management