B2B: young entrepreneur Automotive

Become the manager of tomorrow with our part-time B2B: Young Automotive Entrepreneur course! Our tailor-made modules and experts from practice and science will prepare you optimally for the challenges of the automotive industry.

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Overview

Location:

FH Kufstein Tirol
Duration:

4 modules of 4 training days each with additional e-learning support
Language:
100 % Deutsch
Academic Program:

Part-time
Certificate:

Certificate of participation
Price:
Euro 1.500,-
Start:

ongoing

PROFILE OF THE COURSE

The program allows companies to provide customized training for their future managers that aligns with their internal needs. It is designed for junior managers, young owners, and future successors from all companies and federal states.

Taught by experts from academia and industry, the program provides essential tools for overcoming the complex management challenges of the automotive sector, all while participants continue in their professional roles. An engaging supplemental program further deepens knowledge and fosters valuable networks, equipping young managers with the skills needed to successfully lead automotive companies.

Benefits

Sound practical knowledge and customized modules
Modular structure with blended learning approach
Continuous career path
Integrated further development opportunities and expansion of career prospects
Lecturers from the field and proven experts

Benefits for your Company

High-quality professional training for junior managers
Expansion of skills in the most important areas of corporate management such as business administration, controlling, marketing and digitalization
Professional teaching of leadership skills
Preparing the next generation for their future role in the dealership
Building a network among the successors

Program

B2B: young entrepreneur Automotive

Modules

Corporate management & business administration

Structures & interrelationships (organizational structure)
Interfaces/processes (operational structure)
Controlling & key figures in the dealership
Pricing/ costs/ calculation
Trade-in/ warranty/ guarantee
Leasing/ financing

Marketing & Sales

Basics of marketing
Marketing mix digital & analog (integrated marketing)
Brand management
CRM
Pre sales & after sales (customer value)
Sales pitch (goal, argumentation strategies, suitable rhetoric, success control)
Customer base management

Digitization & new media

Fundamentals of digitalization & processes
CRM and benefits of digital applications
Re-engineering value
Time management
Agile working
Complaints management

Personnel management & leadership

Labor law
Employee appraisals (theory & practice)
Data protection
Management approaches
Leadership styles
Motivation models
Soft skills (conflict management, communication)

Didactic Concept

Blended learning approach:
4 modules of 4 training days each with additional e-learning support

The content of the modules can be individually adapted to the company.

Target Group

This program provides customized training for:

Cross-company junior managers
Young owners and future successors

Entry Requirements

Professional experience in the market environment

Certificate

After completing the four modules, participants in the B2B Young Entrepreneur in Automotive program have a sound education in automotive company management.
Certificate of participation