Ethics in Business

Ethics as a Competitive Advantage: In our compact one-day certificate course, you will gain a solid foundation in business ethics – from ethical challenges in the use of AI to sustainable retention management.

Overview

Location:

University of Applied Sciences Kufstein Tirol; on-site at the company
Duration:

1 Day
Language:
100 % Deutsch
Academic Program:

Attendance
Certificate:

Certificate of attendance. There is also the option of acquiring a certificate (at additional cost) from CertNexus (GenAIBIZ).
Price:
Euro 690,-
Start:

March 2027 (the exact date will be announced)

Course Profile

Today, integrating ethics into business practices is essential for long-term economic success. Employees and customers alike increasingly value working for – and doing business with – organizations that take ethical conduct seriously in their business relationships.

Intense economic pressure requires companies to act quickly and adapt continuously to changing markets in order to remain competitive. At the same time, AI is becoming increasingly relevant in areas such as recruiting and marketing. This makes it more challenging to consistently consider ethical aspects in day-to-day decision-making – and it means that integrating ethics into everyday business practice is something that must be learned.

The Ethics in Business course shows leaders at various levels how ethical action can be achieved despite the challenges of a VUCA world. Participants learn how to embed ethics within an organization and thereby stay one step ahead – both in terms of employee retention and customer relationships. Especially from a long-term perspective, ethics in business can make all the difference.

Benefits

A solid understanding of the fundamentals of business ethics and how to apply them in practice
Strong practical relevance through project work and discussions
The ability to apply what you learn directly in your day-to-day work

Benefits for your Company

Practice-oriented training and innovative course content, such as the ethical use of AI in recruiting and marketing, aligned with the needs of today’s business world
New opportunities and potential for your organization through the implementation of ethical principles
Greater social sustainability through ethics in business, including improved employee retention and long-term business relationships

Program

Our compact one-day certificate course combines expert input with immediate application through group work and plenary sessions — ensuring direct transfer to professional practice.

Modules

8:30 a.m. – 10:30 a.m.

Why Do We Need Business and Corporate Ethics?

Dr. Martina Schmidhuber, MBA

Foundations of business and corporate ethics
Ethical challenges in a VUCA world
Group reflection: Where do I encounter ethical issues in my own work?
Sharing individual approaches, solutions, and challenges

10:45 a.m. – 3:00 p.m. (including a 45-minute lunch break)

AI or Human? The Ethics of AI in Recruiting & Marketing

Dr. Martina Schmidhuber, MBA & Lisa Wagger, MBA

AI applications in recruiting and marketing: opportunities and ethical risks
Responsible use of AI: boundaries and areas for action
Small-group project work: AI versus humans – who has the better ideas?
Presentation and plenary discussion of the results

3:20 p.m. – 5:00 p.m.

How Can Ethical Retention Management and Social Sustainability Succeed?

Dr. Martina Schmidhuber, MBA

Social sustainability as a leadership responsibility: foundations and levers for impact
Best-practice examples from participants’ own professional contexts
Analysis of unsuccessful cases: What can we learn from them?
What role does leadership play in sustainable employee retention?